At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.

THE ROLE

The Senior Product Marketing Manager influences and executes on strategies to support the marketing of MFS investment products.  This individual must have deep understanding of the investment markets, the clients we serve and MFS product positioning. 

The Senior Product Marketing Manager is responsible for developing and maintaining MFS investment product selling systems, including the development of compelling messaging and collateral to support campaign activities to support the business. These campaigns will build awareness and promote engagement and consideration for the firm’s capabilities in partnership with segment marketing.

The Senior Product Marketing Manager collaborates closely with the Global sales enablement teams, Sales Leadership, Marketing peers, and the global Product specialists to formulate the market positioning, content development, and measurement.

The role oversees the execution of the product content, and coordinates resources from other departments.  The objective is to produce and disseminate sophisticated, intermediary focused content.

In addition, this role will serve as the subject matter expert for any integrated marketing material that positively position and differentiate MFS in the Intermediary marketplace to increase awareness, consideration, and selection by intermediary investors.

WHAT YOU WILL DO

• Influence and execute on the product marketing strategy for assigned MFS’ investment products including developing the product marketing plan and framing our positioning within the intermediary segment working with the sales leaders, enablement teams, client strategists, and the global product specialists to prioritize and determine the strategy.
• Develop and maintain the investment product selling system for assigned investment products.  
• Manage product launches – Solicit input from key stakeholders within sales, investments and channel marketing to build the necessary content that will drive development of the marketing collateral, and promotions.
• Develop content with a commercial orientation providing actionable insight for financial professionals and their clients.
• Align activity with Strategic Initiatives and GTM plans - develop a plan underpinned by MFS strategic initiatives to support strategic firm goals.

WHAT WE ARE LOOKING FOR

• Bachelor's degree or the equivalent combination of education and relevant experience and 6-8+ years of total relevant work experience.
• Deep investment product marketing experience focused on the Intermediary market. Strong knowledge of investment vehicles.
• Thorough understanding of distribution strategy and financial advisors’ needs, challenges, and business process with proven experience in leveraging this knowledge to develop, launch and manage products and solutions that demonstrate added value for financial professionals and home office gatekeepers.
• Excellent influencing skills as this position is primarily integrating and aligning the priorities, needs and requirements of the broader Enablement & Marketing organization, that optimize client experience; to influence increased adoption of MFS strategies resulting in increased sales, net new flows, client engagements and new producers
• Ability to partner with enablement, sales as well as segment marketing leads to ensure feedback is continuously provided for the purpose of understanding the evolving needs of our clients across all channels (advisor, platforms etc)
• Excellent written and verbal communication skills

PREFERRED SKILLS, QUALIFICATIONS & EXPERIENCE:

• Intellectually curious seeking to understand current market dynamics as well as industry trends that will affect future horizons and the ability of new and existing offers to continue to meet the needs of financial advisors in a way that adds value to their business process.
• Demonstrated ability to think critically and challenge stakeholders effectively to advance consideration and debate of alternative points of view
• Analytical skills to study, analyze and synthesize competitor and industry research and reports that result in actionable recommendations and considerations for optimization of existing products/offers and the development or new products/offers.
• Experience in financial service marketing.
• Detail-oriented, organized with the ability to lead complex projects
• Highly energized, creative thinker. Ability to turn ideas into actionable items
• Ability to stay on task in a dynamic and constantly changing environment
• Motivated with strong drive for business results

#MBLI

#LI-HYBRID

At MFS, we are dedicated to building a diverse, inclusive and authentic workplace. If you are excited about this role but your past experience doesn't align perfectly, we encourage you to apply - you might be just the right candidate for this role or others.

What we offer:

At MFS, we view our employees as family — and like you, we want our family happy and healthy. That's why we provide competitive benefits programs and family-friendly policies which support the work-life balance needs of our employees.
 

MFS is a hybrid work environment (remote/onsite) unless otherwise stated in the job posting.

If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email [email protected] for assistance. 

MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws. Employees and applicants of MFS will not be subject to harassment on the basis of their status. Additionally, retaliation, including intimidation, threats, or coercion, because an employee or applicant has objected to discrimination, engaged or may engage in filing a complaint, assisted in a review, investigation, or hearing or have otherwise sought to obtain their legal rights under any Federal, State, or local EEO law is prohibited. Please see the Know Your Rights: Workplace Discrimination is Illegal document and Pay Transparency Nondiscrimination Provision, linked for your reference.