The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel. 

The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays. 

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.