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Job Summary

Comcast Cable (Xfinity) has a unique opportunity for a Sr. Manager of Marketing and GTM. This marketer will sit within the broader Consumer GTM team and will be charged with providing audience-led lifecycle marketing strategy for all GTM initiatives across teams at Headquarters and across Comcast’s three divisions. The individual will be adept at marketing research, understand how to drive impact throughout the marketing funnel, partnering with sales channels to accelerate close rate, and excel at building partnerships across a heavily matrixed enterprise

The Sr. Manager of Marketing and GTM will collaborate with Growth, Base Management & Retention, and Audience Strategy teams to develop comprehensive go-to-market briefs for our quarterly business priorities — including tentpole sales, new product launches, brand campaigns, and more. The successful candidate will also have a critical eye toward enhancing our competitive positioning in the marketplace with all GTM strategic initiatives. The Sr. Manager will also work nimbly with marketing and sales channel / tactic owners to ensure that their end product is fully aligned to the creative brief, creating consistent, breakthrough executions in the marketplace that move the needle on full-lifecycle KPIs. Additionally, this critical team member will be charged with assisting in the development of our GTM learning agenda and fact-base, ensuring that we are “always-on” with ongoing funnel optimization through messaging and positioning research and testing across channels / tactics.

Reporting into the Director of Growth GTM, this role will also develop critical go-to-market documentation, including but not limited to: Strategic Briefs, XGIE Growth and Base Management & Retention PORs, HQ and division media plans, and go-to-market support for ongoing priorities. The Sr. Manager will be charged with keeping all of this documentation up-to-date and act as the source of truth for senior leadership team and cross-functional partners.

The ideal candidate will be a critical thinker, a self-starter, an excellent communicator, and possess a keen will to win, as well as the ability to navigate multiple strategic priorities with varying timelines and stakeholders.

Job Description

What You'll Do:

• Develop and maintain strategic briefs for quarterly strategic priorities, caring for the full customer lifecycle across all marketing, communications, and sales channels
• Orchestrate campaign development and alignment, stewarding consistent positioning, brand expression, and performance best practices across full E2E journey
• Partner with HQ and division media teams to help drive a unified go-to-market plan, assessing opportunities to adjust and maximize our collective impact
• Construct detailed, cross-functional plans to articulate all required inputs (Audience, Technology/Product, Brand) for timely, seamless campaign launch
• Lead the GTM learning agenda including competitive claims development and testing in partnership with Brand, Growth, Marketing, and Sales teams
• Collaborate with Legal to gain positioning approval, as well as documentation of key inputs, such as disclaimers and in-tactic nuances
• Communicate regularly with key stakeholders and senior leadership, effectively sharing objectives, paths to mitigate risks, as well as ingesting and disseminating feedback across teams
• Partner with Governance and Audience teams to ensure strategy and execution teams are properly integrated into go-to-market process
• Work with Consumer Research & Insights team to use qualitative insights and quantitative data to inform resonant, data-driven marketing strategies and optimizations
• Codify and document best practices, maintaining Consumer GTM site for broad usage among partner teams
• Complete additional GTM and marketing strategy projects as required
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Minimum Requirements/What You'll Need:

• B.A. in Marketing, Communications, Business, or other related fields
• 7–10 years of marketing experience; omnichannel experience and experience partnering with sales channels a plus 
• Strong partnership and collaboration skills
• Seeks data- and fact-based decision-making to iterate and improve marketing efforts 
• Experience navigating legal discussions and approvals
• Obsessive attention to detail 
• Flawless ability to carry campaign continuity across various platforms 
• Agility and flexibility to adapt to changing requests in a fast-paced environment 
• Ability to track multiple strategic priorities over time, helping to prioritize not just your own work, but that of the team overall 
• Solid knowledge of the English language and grammar/style application for marketing  

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an EOE/Veterans/Disabled/LGBT employer.

Skills

Analytical Thinking, Communication Delivery, Cross-Functional Alignment, Cross-Functional Initiatives, Cross-Functional Partnerships, Cross-Functional Work, Data Analysis, Go-to-Market Strategies, Lifecycle Marketing, Marketing, Marketing Campaigns, Marketing Strategies

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life.

Please visit the benefits summary on our careers site for more details.

Education

Bachelor's Degree (Required)

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable)

Relative Work Experience

7-10 Years

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.