JOB DESCRIPTION:

Key Responsibilities

1. Multi-Channel Engagement (MCE):

• Lead the design, setup, and execution of MCE initiatives targeting HCPs, ensuring alignment with brand strategy and performance goals.
• Implement virtual representative platforms and manage digital engagement tools for product detailing and education.
• Execute e-CME programs on selected platforms to enhance HCP engagement and education.
• Collaborate with the Trade team to identify and realize business opportunities at drug stores.

2. Strategic Alignment:

• Ensure all MCE activities are aligned with brand strategy, performance expectations, and route-to-market plans.

3. KPI Ownership:

• Own and monitor financial KPIs and Sales Force Effectiveness (SFE) KPIs related to MCE initiatives

Qualifications & Experience

Work Experience:

• Minimum of 6–8 years of experience in digital marketing, multi-channel engagement, or brand strategy within a regulated industry (healthcare or pharma preferred).

Professional Skills:

• Strong strategic thinking and ability to translate brand plans into digital execution.
• Deep understanding of digital platforms, virtual engagement tools, and campaign optimization.
• Proven ability to manage KPIs and drive performance through digital initiatives.
• Excellent collaboration skills with cross-functional teams including Trade, Marketing, and Sales.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

EPD Established Pharma

        

LOCATION:

Philippines > Taguig City : Venice Corporate Center

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Not specified

     

MEDICAL SURVEILLANCE:

Not Applicable

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)