Position Overview

The Director, Partner Relations – Destinations & Tourism Boards is responsible for leading Ensemble’s global tourism board portfolio strategy and performance.

This role owns the commercial relationships, revenue growth, marketing activation, and strategic expansion of destination partnerships globally. The Director will drive measurable ROI for tourism board partners while increasing member engagement and destination production across the Ensemble network.

The ideal candidate is a commercially minded relationship leader who blends strategic thinking with hands-on execution and thrives in a KPI-driven environment.

Key Responsibilities

Portfolio Strategy & Growth

• Develop and execute the strategic roadmap for Ensemble’s tourism board portfolio.
• Identify whitespace opportunities and onboard new high-value destination partners.
• Evaluate portfolio performance and optimize geographic coverage aligned with member demand.
• Build multi-year commercial partnerships that drive marketing revenue and production growth.

Commercial & Revenue Ownership

• Own revenue targets across tourism board marketing agreements, event sponsorships, and activation programs.
• Lead negotiations to secure favorable commercial frameworks and marketing investment.
• Develop annual marketing plans with destination partners aligned to production goals and measurable ROI.
• Monitor sales performance data and present insights-driven recommendations to partners.

Partner Relationship Management

• Serve as primary relationship lead for tourism board executives and stakeholders.
• Conduct quarterly and annual business reviews with destination partners.
• Represent Ensemble at global industry events, trade shows, and partner activations.
• Articulate Ensemble’s value proposition and data insights to strengthen partner confidence and investment.

Cross-Functional Collaboration

• Partner closely with Marketing, Sales, Events, Analytics, and Product teams to execute destination campaigns and activations.
• Align destination strategy with broader Destination & Specialty and Commercial objectives.
• Ensure seamless internal communication regarding new partnerships, campaign initiatives, and member engagement opportunities.

Data & Performance Optimization

• Run destination performance reporting and translate data into actionable growth strategies.
• Recommend marketing investments, event participation, and educational initiatives based on production trends.
• Continuously refine activation strategies to improve member adoption and partner ROI.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 7+ years experience in travel industry, destination marketing, or supplier/partner relations.
• Direct experience working with tourism boards or destination marketing organizations strongly preferred.
• Proven success negotiating commercial and marketing agreements.
• Strong financial acumen with experience owning revenue targets.
• Analytical mindset with ability to interpret and present data to senior stakeholders.
• Exceptional communication and executive presentation skills.
• Demonstrated ability to operate both strategically and tactically.
• Strong project management skills with ability to manage multiple priorities.
• Proficient in Excel, PowerPoint, and CRM/reporting tools.

Cultural Fit

• Thrives in a performance-driven, technology-enabled organization.
• Entrepreneurial, proactive, and solutions-oriented.
• High ownership mentality with strong accountability.
• Comfortable navigating change and building structure within growth.

We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require accommodation due to a disability at any stage of our hiring process, please advise us when completing your application.