AD Digital Marketing - ME07AE

We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.   

         

Assistant Director Organic Social Strategy

Leads enterprise organic social strategy across brand, line of business, and executive social channels. Sets platform direction, campaign priorities, and optimization focus to ensure organic social presence supports business objectives, brand positioning, audience engagement, and reputation management. Serves as the functional lead for organic social planning and execution standards, translating enterprise discovery goals into coordinated social strategies and measurable outcomes.

• Lead enterprise organic social strategy across assigned platforms and portfolios, establishing channel priorities, engagement objectives, content direction, and optimization focus aligned to business goals and brand standards. (20%)
• Lead enterprise organic social strategy across assigned platforms and portfolios, establishing channel priorities, engagement objectives, content direction, and optimization focus aligned to business goals and brand standards. (20%)
• Direct campaign planning and social content strategy in partnership with internal stakeholders, ensuring initiatives are coordinated, audience-informed, and aligned to enterprise marketing priorities. (15%)
• Oversee social listening standards, community management expectations, and escalation protocols, providing guidance on risk-sensitive situations and ensuring timely, appropriate response practices. (15%)
• Partner with Paid Media, Communications, Digital Experimentation, and Analytics to align messaging, testing priorities, performance evaluation, and executive visibility strategies while maintaining clear ownership for organic social strategy. (15%)
• Lead and develop specialist-level organic social resources by setting priorities, reviewing work, coaching team members, and translating performance and competitive insights into actions that improve engagement and business impact. (10%)

Job Qualifications:

- Deep knowledge of organic social media strategy, platform dynamics, content planning, audience engagement practices, and reputational considerations across enterprise social channels.

- Strong strategic planning skills with the ability to align social direction to business priorities, brand positioning, and broader discovery objectives.

- Strong communication and editorial judgment, including the ability to shape channel voice, ensure message consistency, and guide high-visibility social content decisions.

- Ability to interpret social performance, engagement trends, and competitive activity and convert findings into actionable recommendations and optimization plans.

- Demonstrated ability to lead work through others, provide coaching and quality oversight, and establish clear standards for execution and accountability.

- Strong cross-functional collaboration and influence skills, with the ability to coordinate effectively with brand, communications, paid media, analytics, experimentation, and business stakeholders.

- Ability to balance strategic direction, governance, and day-to-day decision making in a fast-moving, publicly visible environment.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

$107,600 - $161,400

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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