Paid Media Specialist

Posted:
8/14/2024, 5:00:00 PM

Experience Level(s):
Junior

Field(s):
Growth & Marketing

Workplace Type:
Remote

About the team

We are the team that develops the marketing strategy and execution of paid channels to meet Performance and Brand goals. We help people discover Zillow and connect them to our tools and services to get them into their next home! Our growing team is customer focused, collaborative, data-informed, and innovative. We work with a breadth of partners to support the business goals and deliver high performing marketing campaigns.

About the role

Your mission is to help Zillow Group scale through multi-channel online advertising while delighting customers and giving them more ways to unlock life’s next chapter. You excel at managing and optimizing performance campaigns at scale, such as Meta, TikTok, Pinterest, Reddit, and Apple Search Ads. You are a performance marketer motivated by new challenges, and you are looking to develop the depth and breadth of your campaign management and analytical skill sets. If this sounds like you, join our Performance Media team.

You Will Get To:

  • Build, QA, launch, and optimize paid campaigns to achieve multiple business objectives
  • Handle tagging, tracking, optimization, reporting and analytics to maximize revenue and ROI
  • Support cross-functional projects to expand and scale our capabilities, improve performance, and test initiatives
  • Work with partners and vendors to maintain support and keep up to date on new features and product capabilities
  • Understand rules, regulations, and data ecosystems related to paid marketing and identify and communicate issues when they arise

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $70,100.00 - $111,900.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

  • 2+ years of work experience in digital advertising, including hands-on execution of paid campaigns such as Meta, TikTok, Pinterest, Reddit, Apple Search Ads, Google UAC with annual budgets exceeding $1M.
  • Demonstrated ability to plan and implement effective experiments with a strong focus on using lift test tools.
  • Strong quantitative, analytical and problem-solving skills. Ability to synthesize data and analytics from a wide variety of sources (Pixels, MMPs, 1st Party Data, etc).
  • Experience with data analysis and visualization using tools like Excel and Tableau. SQL proficiency is a plus.
  • Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization.
  • BS degree or equivalent experience in Business, Economics, Statistics or related field preferred.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

Zillow

Website: https://zillow.com/

Headquarter Location: Seattle, Washington, United States

Employee Count: 5001-10000

Year Founded: 2005

IPO Status: Public

Last Funding Type: Post-IPO Equity

Industries: Marketplace ⋅ Online Portals ⋅ PropTech ⋅ Real Estate