Your Role:

• Support planning and execution of young generation consumer initiatives

• Conduct research on macro economy, industry trends, category insights, and consumer behavior

• Monitor industry dynamics and new product launches, providing timely insights

• Perform data analysis to generate actionable recommendations based on collected insights

• Assist in brand and product events, including on-site execution and coordination

• Take on other assignments to support team priorities and business needs

You Are a Good Fit If You:

• Have a strong passion for consumer marketing and brand communications

• Are comfortable with data collection, analysis, and insight generation

• Possess strong communication skills in both English and Chinese (written and verbal)

• Are proactive, curious, and willing to embrace challenges and new initiatives

• Thrive in a fast-paced, collaborative environment