The Opportunity

As a manager in Adobe's Global Marketing Organization (GMO), you will help develop and optimize the LATAM Marketing strategy. Collaboration with local and international colleagues is crucial to achieve Adobe's ambitious goals for group audiences.

You will create innovative marketing ideas for the LATAM market that inspire audiences, encourage product adoption, and build long-term value. You understand data and be customer-focused to succeed in this fast-paced, matrix organization.

What You’ll Do

• Drive LATAM marketing strategies to grow awareness, engagement, and conversion for Acrobat.
• Lead full-funnel programs with Media, PR & Social, Lifecycle, and Adobe.com teams.
• Partner with Product Marketing and GTM to deliver annual strategies and business goals.
• Lead innovation using audience insights and analytics to hit key targets.
• Collaborate cross-functionally to optimize journeys, partnerships, and messaging.
• Program-manage campaign launches, agencies, timelines, and stakeholders.
• Own forecasts, budgets, and performance tracking aligned to quarterly and annual plans.
• Contribute to quarterly business and marketing reviews and the LATAM narrative.
• Use data and research to identify growth and optimization opportunities.
• Build deep knowledge of products and customers.

What We’re Looking For

• 8+ years of B2C digital marketing experience working on software/technology brands with an understanding of digital marketing in LATAM.
• Strong analytical and data-driven decision-making skills.
• Clear communicator with the ability to translate market insights into actionable marketing strategies passionate about outcomes.
• Experience managing full-funnel campaigns including digital, social media, influencer marketing, and trans creation of global campaigns for local markets.
• Experience working with agencies to craft compelling messages that captivate audiences and offer them relevant solutions.
• Customer-first approach, understanding their needs and motivations to build outstanding experiences and successful customer journeys.
• Excellent project management skills and ability to work in a fast-paced environment, with attention to detail.
• Ability to navigate a matrix organization and collaborate with individuals at various levels.
• Relevant bachelor’s degree required.
• Knowledge of Adobe products is highly desirable.
• Proficient in spoken and written English, Portuguese, Spanish.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.