About us

Dyson is a global technology enterprise. We solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better.

Our E‑Commerce team is at the centre of how we connect directly with owners. By selling directly, we control the experience end‑to‑end—delivering exclusive machines, deeper relationships, and continuous innovation in how people discover and buy Dyson technology.

About the role

As our Head of E-Commerce, you will define and lead Dyson’s e‑commerce strategy across GB&I—owning performance, shaping the experience, and unlocking growth.

You will:

• Set the vision for e‑commerce sales and experience, driving both strategy and execution across all online channels.
• Own and outperform monthly and annual targets across D2C, marketplaces and refurbished channels.
• Shape the traffic acquisition strategy in partnership with media and marketing teams.
• Build and execute long-term plans for sustainable growth, aligned to local market dynamics and Dyson global principles.
• Drive performance across all e‑commerce channels, with full accountability for volume and gross margin.
• Ensure operational excellence across site development, order fulfilment and system implementation.
• Accelerate direct-to-consumer growth by executing global strategies across all key customer touchpoints.
• Lead cross-functional alignment, ensuring consistent delivery across commercial, marketing, digital and operational teams.
• Build, lead and develop a high-performing team, raising capability and setting a high performance bar.
• Own business planning, including forecasting, budgeting and trading rhythms to support decision-making.
• Continuously improve performance through innovation, experimentation and data-led insight.

About you 

To succeed in this role, you will bring:

• Significant experience in e‑commerce sales, ideally within premium branded retail, with strong market understanding and a clear passion for digital commerce.
• A proactive, high-energy approach, with the ability to quickly adapt and lead in new environments.
• A hands-on leadership style, comfortable operating at both strategic and executional levels in fast-moving settings.
• An entrepreneurial mindset—you embrace ambiguity, spot opportunity, and are driven to win and continuously improve.
• Proven leadership capability, building engaged, high-performing teams while developing and nurturing talent.
• Strong influencing skills, with the ability to drive alignment and change across functions and levels.
• Commercial sharpness, consistently identifying and unlocking revenue and margin opportunities.
• Strategic thinking, balancing long-term direction with short-term delivery in complex, matrixed environments.
• Clear and concise communication, able to simplify complexity and maintain strong attention to detail in digital contexts.
• A data-led approach, using insight to inform decisions and embedding a data-first mindset across teams.
• Fluency in English.

Reward

At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.

Working policy

Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.