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This Position reports to:

Business Manager - Commercial and Portfolio

 

Position Mission

Are you passionate about brand building, industrial marketing, and influencing stakeholders across cultures?
ABB is looking for a Marketing & Communication Manager LATAM to lead regional marketing and communication initiatives for Low Voltage Electric Motors within the Motion business area.

In this strategic role, you will be responsible for shaping and executing marketing strategies that strengthen ABB’s brand awareness, competitive positioning, and demand generation across Latin America. You will translate global strategies into impactful regional actions, navigating a highly competitive industrial landscape.

 

Your Responsibilities

• Define and execute the LATAM marketing and communication strategy for Low Voltage Electric Motors, aligned with global Motion and ABB brand guidelines.

• Adapt, translate, and localize global marketing materials, ensuring relevance to regional markets, customers, and applications.

• Develop and execute regional campaigns to increase brand awareness and product understanding, especially in competitive environments.

• Drive lead generation initiatives, leveraging Salesforce and integrated marketing campaigns in collaboration with sales teams.

• Manage and optimize digital marketing activities, including online campaigns, social media, and digital content.

• Plan and execute promotional actions such as events, fairs, trade media, radio advertising, banners, and other communication channels.

• Work closely with internal stakeholders across sales, product management, and global marketing to influence priorities and ensure alignment.

• Manage external agencies and suppliers, ensuring quality, cost efficiency, and timely delivery of marketing initiatives.

• Monitor KPIs, campaign effectiveness, and budget performance, continuously improving marketing impact across the region.

 

Your Background

• Degree in Marketing, Communication, Business Administration, or related fields.

• Proven experience in Marketing and Communication management, preferably in industrial B2B environments.

• Solid experience with lead generation processes and CRM tools, preferably Salesforce.

• Strong background in regional or multi-country marketing strategies.

• Advanced English and Spanish, with excellent communication skills.

• Ability to influence and engage internal stakeholders across different countries and functions.

 

Nice to Have

• Experience with digital marketing strategies and tools.

• Previous exposure to industrial products, automation, motion, or electrical equipment markets.

 

What We Offer

• A dynamic, collaborative, and innovative environment within a global technology leader.

• Exposure to strategic marketing initiatives with direct business impact.

• Professional development and career growth opportunities within ABB.

• Hybrid work model, combining days working from home and in the office. #LI-Hybrid

 

About ABB Motion

ABB Motion is a global leader in motors and drives, delivering energy-efficient solutions that support industries in improving productivity, reliability, and sustainability. Our Low Voltage Electric Motors portfolio plays a critical role in helping customers reduce energy consumption, optimize performance, and advance toward a more sustainable future.

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.