Job Description:

CxC Salesforce Marketing Cloud

 Must Have

• Over 5 years of experience in Marketing Cloud implementations, ideally involving integrations with Salesforce core and other platforms.
• Advanced HTML/CSS/AMP script/SQL/Rest API knowledge and web editing experience.
• Used Postman for troubleshooting and testing triggered campaigns, API subscriber data and for monitoring purposes.
• Experience designing & building cloud pages
• SQL, HTML and CSS experience.
• Experience of SFMC, SQL, AMP script and MC APIs.
• Good analytical, interpersonal and communication skills.
• Experience in Design, Coding and Database Interaction.
• Good working experience on Email Studio, Web Studio, Automation Studio, Journey Builder, Audience Builder, Content Builder, and Marketing Cloud Connect
• Working experience on Mobile Studio.
• experience in discovering, analysing, and identifying individual client objectives and challenges, and mapping them back into the Salesforce Marketing Cloud solution portfolio
• Experience in design innovative solutions to address client challenges and focus on building those solutions on the Salesforce platform.
• Ability to create personalized and dynamic content email/SMS/push campaigns.
• Ability to work on SSL installation, DNS configuration like adding SPF, DKIM and DMARC records on delegated domain and assisting clients with SAP queries.
• Understanding of client data model to build and set up activities. Integration of the marketing cloud with other CRM clouds or 3rd party DMS using marketing cloud connector.
• Understanding of consent management – data model, extraction, enforcement

Good to have

• Defining segmentation criteria for batch and trigger emails/SMS campaigns and conducting A/B testing. Creating data extensions using SQL scripts by analysing the campaign requirements.
• Ability to work with the deliverability team to troubleshoot domain blacklisting issues and creating IP warming plans.
• Ability to help clients with account setup queries related to administration, platform tools, settings and configuring the users with the right set of roles and permissions.
• Understanding of Postman for troubleshooting and testing triggered campaigns, API subscriber data and for monitoring purposes.

Location:

DGS India - Pune - Kharadi EON Free Zone

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent