Who We Are:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
VML Marketing Coordinator Program is a large global community of approx. 400 employees sitting at the intersection of Microsoft Marketing and agencies teams.
We coordinate campaigns across Microsoft internal stakeholders, VML global Service Delivery Hub teams, and third-party agencies. Campaigns generate sales leads Microsoft then scores and processes according to their sales strategy.
Regional Social Command Center (RSCC) is an expertise group within the MC Program responsible for coordinating and executing marketing tasks for social campaigns and programs. The RSCC consists of four groups that further specializes in specific social media disciplines:
- Listening and Performance
- Paid Social
- Content and Tools
- Community Engagement
Purpose of the job:
Community Engagement Marketing Coordinator creates and curates social media content that aligns with the overall Microsoft's content strategy and regional priorities. The Marketing Coordinator also ensures all localized content meets Microsoft's social compliance and channels standards, including Security, Accessibility, and Global Readiness.
Responsibilities:
Organic Content
- Schedule all social content in Sprinklr, ensuring accurate tagging for performance tracking on RSCC managed Social channels.
- Ensure all local content meets company-wide social compliance and channel standards.
- Respond to comments and private messages on the RSCC managed social channels, coming from other triage process.
- Co-create content with the Content Planning Social Specialists, by generating social media copies and/or visuals for local content.
- Monitor sentiment of incoming comments/messages and promptly notify relevant parties, including Listening & Performance Social Specialists and relevant clients in case of crisis management situations.
- Collaborate with the Content Specialists to propose local content ideas to local clients, leveraging insights from the Listening & Performance Specialists, to capitalize on current social media trends and enhance social media presence continually.
Operations
- Act as the single point of contact for local stakeholders (Field CMO, IMMs, PR/Comms) regarding ad-hoc requests for social services.
- Coordinate with relevant RSCC Specialists and brief them on ad-hoc social service(s) requested from local stakeholders.
- Serve Submit Social related requests on behalf of the stakeholders.
- Act as a local social media expert on platform and tool features, as well as new adoptions.
- Collaborate with Listening & Performance Specialists to represent performance insights for ad-hoc requests.
Localization
- Review and/or localize social content for local language(s).
Advocacy
- Publish ready-made content from the always-on editorial calendar or FTE on MyCompany.
- Share area/market MyCompany/WeeklyBuzz newsletter(s) on weekly basis where relevant.
Social for Events
- Develop social coverage plans upon request from local stakeholders, outlining core messaging, platforms, timelines, and other social services provided by RSCC Specialists, including advocacy, listening, performance, and boosting.
- For local events, generating and/or localizing social media captions with the assistance of the Content Specialists.
- Publish and tag all approved content (pre, during, and post-event) on social platforms as per the approved social coverage plan.
- Provide on-ground social support, capture key moments and interact with users in real-time on social platforms including LinkedIn
- Get support from the Listening & Performance Specialists in creating Listening dashboard enabling tracking of UGC for potential proactive engagement.
- Support the Listening & Performance Specialists by providing them with the necessary details to generate the event performance dashboard.
- Expanded creative and production services during the event - within the Social Specialists or Creative AoR scope
Other
- Publish ready-made articles provided by the client on Pulse platform where/if relevant
- Assist the Paid Social Marketing Coordinators in providing live content URLs for boosting purposes
- Share best-case examples and present findings to ensure knowledge sharing across the community
Required skills & competencies:
- Background and interest in social media (Facebook, Twitter, Instagram, YouTube, LinkedIn, blogs + more)
- Ideally 2+ years experience in social media, incl. 1+ year experience in content and/or community engagement disciplines
- Some experience in creating and delivering content to various target audience
- User knowledge of Sprinklr
- High level of compliance with company rules & processes, e. g. personal data protection or brand guidelines
- Basic project management skills & experience, readiness to assume responsibility for published content, track activities progress and meet critical deadlines
- Solid command skills and ability to share often complex information in structured way
- Comfort in dealing with client's stakeholders
- Ability to simultaneously manage multiple activities in the publishing calendar and ability to prioritize urgent and important tasks
- A strong team player with ability to establish working relations with culturally diverse internal and external partners
- Fluent English and local market language is essential.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
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