What You'll Do:

As Director, Optimization Product, you will own the vision and strategy for how Criteo empowers advertisers to maximize campaign outcomes at scale. You will define the future of our optimization offerings, from ML-powered bidding and intelligent automation to emerging AI capabilities, ensuring advertisers achieve their business goals across all channels. This is a strategic role where you'll translate market needs into innovative product strategy and influence the direction of Criteo's demand offerings.

• Own the product vision and multi-year roadmap for campaign optimization, defining how advertisers achieve measurable business outcomes through ML-powered bidding, intelligent automation, and performance-driven optimization
• Shape the future of advertiser outcomes, driving strategic initiatives that fundamentally improve how campaigns deliver ROAS, scale efficiently, and adapt to market dynamics across channels.
• Define Criteo's AI strategy for optimization, exploring how emerging AI capabilities can unlock performance opportunities and advertiser experiences
• Partner with customers, Data Science, and Engineering to identify marketplace opportunities, translate advertiser challenges into scalable technical solutions, and make strategic tradeoffs between sophistication, time-to-market, and platform innovation
• Drive the optimization roadmap, working with partner teams to evolve bidding algorithms, pacing systems, and automation capabilities that differentiate Criteo in the market
• Achieve cross-functional alignment on optimization priorities—balancing immediate advertiser needs with platform investments, competitive positioning, and where the industry is heading
• Be the strategic voice for optimization, presenting vision, progress, and business impact to senior leadership and key customers, influencing product direction across the organization 

Who You Are:

• Customer-obsessed: You're genuinely curious about what advertisers are trying to achieve and why. You seek out customer conversations, dig into their pain points, and build products that drive their success. You validate assumptions through customer data and anecdote vs. your intuition
• Domain expert: You have deep knowledge of campaign optimization, bid management, and programmatic advertising. You understand auction dynamics, ML model behavior, budget pacing algorithms, and how optimization systems impact advertiser performance. You know the competitive landscape and can articulate where different platforms excel
• Product fundamentals: 5+ years in product management with proven ability to make smart tradeoffs, prioritize ruthlessly, work effectively with engineering and data science teams, and deliver results
• Technical depth: Comfortable discussing ML models, bid optimization algorithms, experimentation frameworks, and system architecture with data scientists and engineers. You can bridge between technical complexity and business value
• Analytical rigor: You are a data-driven decision maker who interprets experiment results and performance data correctly, and knows when to trust data vs. when to dig deeper. 
• Strategic thinker: You see the bigger picture and understand how optimization fits into the broader advertiser journey, where the industry is heading, and how to balance short-term wins with long-term platform investments
• Bias for action: You move fast and iterate based on learnings. You're comfortable with ambiguity and don't need perfect information to make progress
• Influential storyteller: Excellent written and verbal skills. You can explain complex technical concepts simply, build alignment across diverse stakeholders, and influence without authority 

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!​

Who We Are:

What We Offer:

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$155,000 - $185,000