What the Role Entails

• Develop Regional Market Strategies: Support the publishing strategy for TiMi’s self-developed games in Japan, and lead end-to-end marketing planning across different product life cycles.
• Drive Go-to-Market Execution: Oversee all phases of marketing and promotional activities for the Japanese market — including but not limited to creative campaigns, content marketing, public relations, and event activations — ensuring smooth execution and impactful results.
• Uncover Market & Player Insights: Research and analyze the potential of each project in Japan, including market trends, player personas, and competitive landscape.
• Collaborate Across Functions: Work closely with teams including game development, operations, user acquisition, and community to bring local market insights and creative ideas into each phase of the product journey.
• Leverage Local Partnerships: Partner with procurement, business development, and other cross-functional teams to identify and tap into local resources and opportunities in Japan.

岗位职责

• 区域市场战略制定：支持天美自研产品在日本地区发行策略，并主导各产品在各周期的营销规划；
• 统筹管理各阶段日本市场营销推广工作，包括但不限于营销创意、内容营销、公关传播、事件营销等的落地执行；
• 挖掘了解各项目在日本市场的潜力、玩家画像、市场概况等；
• 与产品研发、运营、投放、社区等团队紧密协同，输入当地市场的洞察及创意；
• 与服采、商务等团队协作，挖掘更多日本当地资源。

Who We Look For

• Relevant Experience: 3+ years of experience in game publishing, with at least 2 years focused on marketing in the Japanese market.

• Full-Cycle Marketing Knowledge: Strong understanding of the full game publishing pipeline and all major marketing functions. Proven track record of launching games successfully, backed by concrete examples of online campaigns and measurable results.

• Genre Familiarity: Experience working on (or playing) anime-style games, shooters, or RPGs is highly preferred.

• Language & Cultural Fluency: Fluent in business-level Japanese (JLPT N1 or above) and Chinese as a working language. Prior work or life experience in Japan is a strong plus.

• Strong Communication & Drive: Excellent interpersonal skills, self-starter mentality, and the ability to thrive under pressure in a fast-paced environment.

• Deep Cultural Understanding: A strong grasp of Japanese otaku and subcultural trends, with the ability to accurately interpret and respond to local pop culture and fan-driven phenomena, is a major plus.

岗位要求

• 3 年以上游戏市场发行经验，2 年以上当地市场营销经验；

• 熟悉游戏发行流程及营销各模块内容，有完整且成功游戏项目上线经历及可追溯的具体线上推广案例和业绩结果；

• 有二次元、射击、RPG等品类经验优先，或是该品类资深玩家者优先；

• 商务日语无障碍（N1以上）+ 中文可用于工作语言，有日本当地生活工作经验优先；

• 具备优异的沟通能力、自驱力和抗压力；

• 深度宅向认知，能精准解读当地的亚文化现象和热门文化者优先。

Equal Employment Opportunity at Tencent

As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.