Role Summary

The Integrated Business Director is the senior commercial and operational lead within the VML Thailand team, responsible for delivering complex regional communications programs and business initiatives across international markets.

This role bridges strategy and execution — translating regional brand strategy, campaign frameworks, and transformation initiatives into structured, commercially sound, and operationally disciplined delivery.

The Integrated Business Director drives integration across strategy, creative, media, CRM, data, production, and market teams, ensuring that all outputs are delivered on time, on scope, and with financial accountability.

This is a hands-on leadership role requiring assertiveness, direct communication, classical agency training, and the ability to manage multi-market complexity with clarity and control.

Core Responsibilities

1. Regional Campaign & Playbook development

• Lead the execution of regional communications campaigns across multiple markets.
• Operationalise regional playbooks and ensure structured rollout across international markets
• Guide markets in adapting central frameworks to local realities while maintaining strategic consistency.
• Coordinate inputs from strategy, creative, media, CRM, and data teams into cohesive deliverables.
• Ensure campaign frameworks are scalable, efficient, and commercially sound.

1. Client Advisory & Regional Project Structuring

• Advise clients on how to approach regional projects, including scoping, phasing, governance, and implementation models.
• Lead regional project planning from briefing to execution.
• Translate strategic business objectives into clear workstreams and agency action plans.
• Guide cross-market inputs and consolidate into structured regional outputs.
• Act as senior operational counterpart to client stakeholders.

1. Commercial Management & Cost Discipline

• Own regional scopes of work, revenue forecasting, and fee governance.
• Conduct cost analysis across agency models to identify efficiencies and uplift opportunities.
• Monitor margins, utilisation, and delivery performance across workstreams.
• Support negotiation and refinement of SOW structures aligned with regional complexity.
• Ensure financial visibility and predictability across assigned markets.

1. Business Strategy & Market Deep-Dive Execution

• Project manage business strategy initiatives, including deep-dive market analysis.
• Coordinate inputs across markets for strategic diagnostics, opportunity assessments, and growth roadmaps.
• Ensure structured outputs for regional leadership and global stakeholders.
• Drive actionable implementation plans from strategy workshops and regional planning sessions.

1. Agency Operations & Process Uplift

• Identify operational inefficiencies across regional workflows.
• Improve integration between capabilities and markets.
• Strengthen delivery governance, escalation pathways, and accountability.
• Support the uplift of agency operating models, ensuring clarity of roles and responsibilities.
• Reinforce process discipline across capability meetings, market interactions, and global alignment forums.

1. Timeline & Delivery Control

• Assertively manage timelines and delivery milestones.
• Hold internal and external stakeholders accountable.
• Anticipate risks and resolve delivery bottlenecks.
• Escalate strategically when required, with solutions, not problems.

Profile & Experience

Required

• 6-10 years in a classical advertising agency environment.
• Experience within large network agencies (WPP, Omnicom, Publicis, Dentsu, IPG, etc.).
• Proven track record managing integrated communications campaigns.
• Strong commercial acumen with experience in scope of work development.
• Experience working across multiple regions or markets.
• Exceptional direct communication skills.
• Comfortable operating in complex, fast-moving environments.
• Hands-on operator — willing to roll up sleeves and drive execution.

Preferred

• Experience in automotive category preferred but not mandatory.
• Fluent in written and speaking English
• Thai proficiency preferred but not mandatory

Core Competencies

• Business acumen
• Assertive delivery leadership
• Structured thinking
• Regional coordination capability
• Risk anticipation and resolution
• Calm under pressure

Success Measures

• On-time and on-budget delivery of regional communications campaigns.
• Improved regional integration and reduced duplication.
• Increased operational efficiency across workstreams.
• Strong client confidence in regional project leadership.

Why This Role Matters Structurally

This role is critical to ensuring:

• Strategic initiatives are executed with discipline.
• Regional complexity is managed without over-reliance on senior leadership.
• Commercial governance is maintained across markets.
• Integrated Business functions operate as a cohesive regional engine.