If you are a current Linnaeus Associate, you will need to apply internally. In order to do this, please contact our Talent Acquisition team (details can be found via The Link) and someone will be in touch to discuss and progress your application.

Overview
Responsible for developing and executing innovative propositions and pricing strategies that resonate with consumers, differentiate, and deliver growth. This role is pivotal in driving Linnaeus’ profitability and competitive positioning through taking a fresh perspective on the way the veterinary sector meets customer needs and approaches propositions and pricing.

Leading a small team accountable for service propositions, pricing strategy, subscription propositions, digital propositions, as well as marketing strategy & planning, consumer & market insight, commercial & portfolio strategy.

The role offers hybrid working with occasional travel to our central support office in Solihull, and Mars Petcare office in London as well as travel throughout the UK for attendance at events, meetings and clinical site visits.

Key Responsibilities

• Strategy Development: Define the overall strategic direction and roadmap for our product and service offerings, as well as our overall approach to pricing and our services portfolio . Based on insights and analytics, develop a compelling and achievable vision and ‘promise’ – and work with leadership peers across the business to ensure buy-in and operational execution 

• Proposition Development: Lead the end-to-end process, from concept to launch. Work closely with cross-functional teams including Digital, Finance, Operations, Medical and Legal.

• Pricing Strategy: Develop and implement pricing strategies that deliver value-for-money for customers while supporting revenue and profitability targets, while maintaining competitiveness. Oversee the analysis of pricing models, market dynamics, and customer insight to optimise pricing structures across all services.

• Market Analysis: Conduct thorough market research and analysis to identify emerging trends, customer insights, and growth opportunities as well as inform brand and pricing decisions. Use data-driven insights for decision-making and to validate pricing strategies and proposition concepts.

• Proposition Design: Develop compelling propositions that address key customer pain points and deliver clear benefits. Define USPs and competitive advantages that differentiate our offerings, including subscription models (Wellness Plans), Mars Ecosystem, digital technology, and customer service.

• Product Positioning: Define the positioning and messaging for each proposition, ensuring consistency across all channels and touchpoints. Work with Brand & Comms to craft persuasive narratives that resonate with target audiences and drive engagement.

• Go-to-Market Strategy: Develop comprehensive go-to-market strategies for new propositions, including pricing, and promotional plans.

• Performance Monitoring: track performance and success of pricing strategy and propositions post-launch. Analyse performance data to identify areas for improvement.

• Stakeholder Management: Build strong relationships with internal stakeholders, including the Exec. Communicate pricing & proposition strategy, progress, and results effectively to ensure alignment and support.

• Team Leadership: set up a newly formed team to create a high performance, positive and development led culture aligned to the Mars 5 principles.

Experience and skills

Essential:

• Experience of a multi-site, operational business and delivery of topline growth

• Degree or professional qualifications

• Experience of leading teams with excellent results

• Exceptional stakeholder manager and relationship builder across the business

• Developing customer insight led proposition, brand and commercial strategy

• Knowledge of proposition, brand & pricing structures, setting them up as well as ongoing development and optimisation

• Understanding of B2B and B2C market dynamics and brand, propositions and pricing variances

• Understanding of service sectors and how to create differentiation through consumer orientation

• Ability to bring together data points, insight and analytics from multiple sources (internally and externally)

• Story telling with data to build case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audience

• Adept at clearly communicating your plans with the audience’s priorities in mind, bringing people along with you to deliver to the highest standards

• Skilled at working cross functionally to optimise Linnaeus marketing performance and delivery of budgeted targets 

• Governance and process management to drive momentum, quality and marketing rigour

• Building partnerships and trust across Linnaeus and Mars Petcare

• Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.

• Ambassador for talent – grow, develop and share talent and future leaders across the business. Role model leadership standards. 

• Curious and thinks big - create and communicate a bold direction that inspires results. They think differently and seek diverse perspectives to create new.

Desirable:

• Experience within a scale-up Service, Healthcare or Digital led setting.

• Knowledge of various veterinary business types: primary care, referrals.

• Qualifications in Marketing, Business, Pricing, Economics

We are proud to be Linnaeus, part of Mars.

Linnaeus is a forward-thinking group of highly respected primary care and specialist referral practices in the UK and Ireland. Being family owned and part of Mars Veterinary Health, the largest veterinary company in the world, allows us to focus on advancing the veterinary profession to provide industry-leading pet care and unique career opportunities for our people.

Why Linnaeus?

-    We pride ourselves in offering high-quality excellence of service and clinical care for our clients and their pets

-    We lead on sustainability and collectively drive positive change for people, pets and the planet

-    We prioritise your mental health and wellbeing – valuing equity, diversity and inclusion

-    We support your personal and professional development with best-in-class career frameworks and training programmes. We will empower and support you to grow your career from day one.

We team up within our Mars family in partnership for a stronger future.

Linnaeus is an equal-opportunity employer, and all qualified applicants will receive consideration for employment. We treat each other fairly and equitably and we are committed to fostering a culture that is inclusive and diverse for all our Associates.

At Linnaeus, A BETTER WORLD FOR PETS starts with a better world for our people.

If you would like to apply for this role, please click the ‘Apply’ button or for more information or please reach out directly to our Talent Acquisition team at [email protected]