The Regional Sales Manager is responsible for achieving assigned revenue targets by acquiring new maintenance training clients and expanding business within an existing customer portfolio in a Level I territory. This role serves as the primary customer interface for all maintenance training solutions and acts as a trusted advisor to drive long-term client engagement and growth.

Territory assignments are based on market potential, historical performance, customer complexity, and individual experience to maximize success and revenue generation.

Key Responsibilities

Revenue Growth & Sales Execution

• Own and deliver assigned revenue targets through new business acquisition and growth within existing accounts
• Execute the CAE sales methodology, including prospecting, solution positioning, negotiation, and closing
• Maintain strong focus and resilience to overcome objections and deliver on territory objectives
• Manage the full sales cycle, ensuring accurate forecasting and delivery of projected growth

Customer Engagement & Advisory

• Act as the primary interface between customers and CAE for all maintenance training needs
• Serve as a trusted advisor by assessing customer training requirements and aligning solutions to their needs
• Build strong, trust-based relationships and foster open, transparent dialogue with clients
• Demonstrate deep understanding of CAE’s product suite and articulate value propositions effectively

Territory & Pipeline Management

• Develop and execute a strategic territory plan leveraging data insights (e.g., aircraft density, market trends)
• Identify key prospects and opportunities to expand wallet share
• Build and sustain a healthy pipeline of new and existing opportunities
• Ensure accurate and timely updates in Salesforce, including opportunity tracking and probability of closure
• Secure signed contracts for all scheduled training events in line with company policies

Customer Experience & Retention

• Deliver exceptional customer service through responsiveness, expertise, and proactive problem-solving
• Monitor customer engagement, identify trends, and mitigate risks to maximize retention
• Maintain consistent and professional communication across all channels (email, phone, in-person)
• Adapt approach based on customer dynamics and decision-making processes

Collaboration & Stakeholder Management

• Build strong internal partnerships with Sales, Operations, Booking Specialists, Production Controllers, and Leadership
• Ensure alignment to support high-quality training delivery and customer satisfaction
• Contribute to a collaborative and performance-driven team environment