Position : German Speaking Campaign Lead

Location: London (Hybrid)

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song  

TMW is a leading integrated creative agency based in London and Bristol. With over 30 years of experience, we’ve built long-term relationships with our clients . We combine creativity with connectivity, that’s powered by deep insight, from our Human Understanding Lab. While we're still independently minded, we're part of the Accenture Song family, which provides us with access to the world's largest tech-powered creative group.

The Consumer Campaign Lead (consumer – retail & gaming), will drive the development and execution of direct-to-consumer marketing campaigns across EMEA, with a strong focus on gaming, AI PCs, and enthusiast product portfolios. This role is responsible for delivering integrated, multi-channel campaigns that increase brand awareness, drive product preference, and generate demand across diverse markets.

Key Responsibilities

Campaign Strategy & Execution

• Lead development and execution of direct-to-consumer marketing campaigns across EMEA markets.

• Collaborate with planning and creative teams to build integrated campaign strategies tailored to regional and country-level requirements.

• Manage multi-channel activations including offline/online media, social media, influencer partnerships, sponsorships, and events.

• Adapt and articulate product positioning and messaging for local audiences and cultural nuances.

• Work with internal teams to align campaign outcomes to KPIs linked to brand growth, demand generation, and revenue impact.

Stakeholder Management & Partnerships

• Collaborate with internal stakeholders (sales, product, regional leads) and external partners (OEMs, ODMs, retailers, agencies).

• Support co-marketing initiatives with retail and channel partners, amplifying direct-to-consumer plans.

• Drive alignment across teams, budgets, and timelines to deliver seamless execution.

Market Intelligence & Performance

• Work with planning to analyse consumer behaviour, market trends, and competitor activity to identify growth opportunities.

• Maintain and optimise marketing reporting, tracking KPIs such as share of voice, brand preference, digital engagement, and demand contribution.

• Report on campaign performance against pipeline influence and revenue attribution metrics.

• Alongside planning teams, provide data-driven recommendations to improve campaign ROI and business impact.

• Manage campaign budget allocations and financial tracking.

Special Focus Areas

• Lead gaming-focused campaigns, including retail activations, sponsorships, and influencer-driven initiatives.

• Partner with retail and channel sales teams to connect consumer campaigns with sell-through opportunities.

• Coordinate participation in gaming trade shows, retail events, and industry activations.

• Working with internal teams to provide product and market expertise to support channel and field marketing teams.

• Manage agencies and ensure regional execution consistency.

Key Competencies

• Strategic campaign mindset – able to translate brand and product objectives into impactful consumer campaigns.

• Revenue orientation – understands the link between consumer marketing, demand generation, and commercial outcomes.

• Stakeholder management – strong ability to align internal leaders, external partners, and agency teams.

• Operational excellence – skilled at managing multiple concurrent campaigns across regions.

• Analytical skills – confident in measuring and reporting on brand KPIs, campaign ROI, and revenue influence.

• Creative collaboration – able to brief, challenge, and manage agencies effectively.

Ideal Backgrounds

• Consumer Campaign Manager, Retail Marketing Lead, or Brand Manager in gaming, PC, tech, or consumer electronics.

• Experience delivering integrated consumer campaigns with measurable commercial outcomes.

• Exposure to gaming-focused initiatives, retail co-marketing, and influencer/media-driven activations

What’s in it for you 

At Accenture in addition to a competitive basic salary, you will also have an extensive benefits package which includes 25days’ vacation per year, private medical insurance and 3 extra days leave per year for charitable work of your choice! 

Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the first-class services we are known for.  

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities.  

 
As an employer, we will be as flexible as possible to support your specific work/life needs.  

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement     

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.