Are you a passionate and creative marketer with a knack for email campaigns and customer relationship management (CRM) but also love data and analytics? If so, we have an exciting opportunity for you to join our team! As a Director of Lifecycle Marketing and part of the larger Growth team, you will be responsible for building out our lifecycle marketing program from scratch. We are seeking an experienced and results-driven individual to develop and execute data-informed marketing strategies that guide customers through every stage of the journey, from acquisition to retention and advocacy. This role is central to ensuring leads have a frictionless and personalized experience, driving engagement, long-term loyalty, and lifetime customer value (LCV) As the Director of Lifecycle Marketing, you will oversee email marketing, automated workflows, lead segmentation, and retention strategies, with a focus on optimizing the lead funnel across various touchpoints.