Product Management is responsible for the strategic planning, marketing and overall management of a product throughout its lifecycle. Product management involves activities such as market research, defining product vision and strategy, gathering user requirements, creating a product roadmap, coordinating cross-functional teams, managing product launches, and analyzing product performance. Product management involves working with various teams, such as engineering, design, marketing, and sales, to ensure the successful development, launch, and ongoing management of the product. Product managers are responsible for guiding and coordinating these teams. Management stream includes those who primarily lead people for whom they have employee lifecycle responsibilities including hire/fire decisions, coaching/mentoring, coordination of tasks, appraising performance, pay reviews, and developing for future assignments. The management responsibilities are in addition to job specific accountabilities for objectives such as setting direction and developing business & operational areas, developing policies & practices, and implementing business plans. The planning horizon can vary from short to long term dependent on the career stage and goal achievement is typically accomplished through performance of direct and/or indirect reports. Progression within this stream reflects acquisition of broad technical expertise, business and industry knowledge, and process and people leadership capabilities. A colleague at this level is recognized as an expert within the organization, both within and beyond own function. Holds broad experience of several job areas or mastery in a specific discipline or within a complex function. A colleague at this level may also lead complex projects involving multiple organisations, stakeholders and disciplines. Leaders at this level adapt and execute own functional or departmental business plans and contribute to the development of parent function or department's strategies. They provide leadership and direction through other leaders and develop people through coaching and mentoring to build organizational capabilities, talent and bench strength. Jobs in this level are typically restricted on the basis of business requirements.

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