Posted:
10/22/2024, 5:00:00 PM
Location(s):
New Hampshire, United States ⋅ Exeter, New Hampshire, United States
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Job Summary
As the Product Marketing Manager, you will be responsible for product positioning and messaging, development of product marketing materials, and go-to-market strategy and support for one of our product families within the Global Connected Living Line of Business (LOB).
In this global support role, you will collaborate with Product, regional leaders, Marketing Centers of Excellence (COEs), Communications and other cross-functional teams to develop materials, tools, and campaigns to market and promote these solutions externally.
You will partner with Growth Marketing and Marketing Strategy teams to market assigned products, help implement them with clients, and ensure performance against stated goals and Key Performance Indicators (KPIs).
You will be responsible for product-specific messaging, positioning, and go-to-market materials to support both B2B and B2B2C audiences. You will collaborate with product and marketing leaders to analyze the competitive environment, and conduct market and consumer research as needed.
The ideal candidate will have a strong digital and product marketing background with a track record of bringing new products to market.
Job Responsibilities
Product Marketing & Sales Enablement (40%)
Go-to-Market Strategy & B2B2C Support (40%)
Market & Consumer Insights (20%)
Basic Qualifications
Preferred Experience, Skills, and Knowledge
#LI-Remote
#AssurantProud
Pay Range:
$84,100.00 - $140,500.00Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.
Expected application deadline is
11/01/2024If date is blank then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.
Helping People Thrive in a Connected World
Connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Learn more at jobs.assurant.com.
For U.S. benefit information, visit myassurantbenefits.com. For benefit information outside the U.S., please speak with your recruiter.
What’s the culture like at Assurant?
Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 13 countries and awarded the Fortune America’s Most Innovative Companies recognition in 2023, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.
Company Overview
Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.
Equal Opportunity Statement
Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.
Website: https://assurant.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 1892
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Customer Service ⋅ Finance ⋅ Financial Services ⋅ Information Technology ⋅ Insurance