Role Description

The IM/HOS/AV team is looking for a Commercial Director who will lead the commercial organization of Marketing and the customer-facing SME organization (HSP) for Internal Medicine Portfolio – Eliquis and Rimegepant. Both products are selected as not only major international priority worldwide, but also locally in Japan. This leadership role will drive the aspirational revenue target in 2025 OP with growth potential for the next 3 years beyond our OP25. The Director will manage an organization of ~30 people in Marketing and 2 HSP Customer Facing Teams, requiring seasoned leadership experience and people management skills. Specifically to lead customer facing team, the Director will set effective KPIs to assess HSP’s performance and guide the execution in the field.  

He/She will lead LOE strategy development and represent Pfizer’s needs / perspectives to the co-promotion partner, in terms of resource allocation, strategic directions, customer targeting and execution prioritization etc. This role will play a critical role of negotiating and managing complexities between two different companies externally in commercial steering committee.

Rimegepant will be newly launched in Japan, which carries significant ambitions of peak revenue in 5 years of the launch. The Director will ensure launch readiness and market shaping by orchestrating cross functional teams in local and global organization.  Commercial Lead will require critical and strategic thinking to drive commercial assessment and identify where to play and how to play in Japan. The Lead will develop the vision for this new launch brand with financial ambitions beyond OP25 and ensure seamless launch uptake execution.

As a member of the Japan IM/HOS/AV Leadership team, the Commercial Lead will be responsible for leading strategic brand planning, portfolio life cycle management, IM pipeline launch preparation, omnichannel strategy, and execution of operational plans to meet customer needs, optimize patient outcomes, and deliver on IM/HOS/AV commercial goals. The Commercial Lead will lead a high-performing, engaged, and innovative team, championing their continued growth and development and committing to successfully embracing Co-lab models.

1. Strategic Planning and Execution: Lead all aspects of strategic brand planning and commercial management, delivering strategies and executing tactics to achieve financial budget (revenue and IBT in Operating Plan) for the portfolio

2. Strategic Prioritization : Make trade-off decisions to prioritize focus areas and spend investment to maximize brand and launch performance

3. Organizational Leadership: Lead, mentor, and manage a team of marketing talents and customer-facing colleagues, fostering a culture of collaboration, innovation, and excellence

3. Executional leadership of Customer Facing Team: Mobilize customer facing team (HSP) with clear KPI and execution guidance (e.g. allocation, segmentation & targeting)  to ensure impactful execution in the field  

4. Omni-channel strategy : Lead the development and execution of Brand Plans, including developing robust omnichannel strategies and content to meet customer needs, optimize patient outcomes and maximise brand opportunities and values.

5. Negotiation with External Partner for the best of Pfizer: Represent Pfizer’s positions to external partner, negotiate and manage conflicts and complexities

6. Shaping external market landscape : Proactively shape the market for new launches and navigate the external uncertainty

7. Cross functional leadership: Partner and collaborate with relevant Global & ICO teams and locally with sales, P&HE, ISE and cross functional to deliver the outcomes 

8. Financial accountability: Partner with Finance to develop business forecasts and regularly track performance against budget targets

9. Integrity: Partner with medical affairs, regulatory, legal and compliance to ensure strict adherence to promotional guidelines and 100% compliance with all law, regulation, SOP, internal or external rule/policies.

Behavioral Skills

• Understanding and demonstration of all actionable attitudes
• Strong enthusiastic leadership and ownership mindset to drive the business.
• Robust logical thinking capability for analyzing data and information, and for communicating with senior management in a well-organized way.
•  Strong problem-solving capability demonstrated in the ability to connect the dots (understand interdependency) and to prioritize data and information.
• Strong ability to be insightful, innovative, entrepreneurial, and collaborative.
• Track-record of active contribution to create and operate in an environment that continuously embraces and encourages the implementation of innovative ideas
• Deep customer insight informs idea creation and innovative marketing strategy
• Demonstrated ability of working with and influence on multiple internal stakeholders and functions, including global, cross functional and other BU colleagues.
• Demonstrated ability to develop KOL and external stakeholder relationships and networks
• Ability to develop future Pfizer leaders by coaching, as well as outstanding human-relationship capability for team building is required.
• Proven collaboration skills to effectively influence, guide, coach peers and other colleagues to achieve meaningful outcomes and create positive business impact

Technical Skills

• Strong competency in commercial strategy and execution
• Excellent financial acumen in addition IT literacy for forecasting and business case development.
• Knowledge of pharmaceutical and healthcare industry and external environment.
• Strong track record of compliance, integrity
• Excellent presentation skill, communication skill, coaching skills and English skills
• Strong project and process management skills, along with the ability to work on multiple tasks and to prioritize effectively

Experience

• Extensive experience developing and implementing pharmaceutical business strategy.
• Experiences in building high performing team that includes Customer Facing team
• Experience in leading and developing talents to achieve the aspirational goals
• Experience in developing and implementing omnichannel marketing strategy
• Proven track record of leading projects, driving changes, and organizing teams that successfully achieve milestones and deliverables.
• Experience working in multiple cultures and demonstrated ability to work effectively across cultures.

Hiring Manager : Jin-Ju Kim (IM/HOS/AV Lead)

 
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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