Digital Marketing Analytics & Insights Lead

Company:

The Boeing Company

Boeing Global Services is seeking a Digital Marketing Analytics & Insights Lead. This role can be located in Seattle, WA., Denver, CO., or Plano, TX.

About the Role

The Digital Marketing Analytics & Insights Lead will play a critical role in helping shape how Boeing Global Services (BGS) measures and optimizes digital marketing performance across the full customer journey. From awareness-building campaigns to lead generation and conversion-focused initiatives, this role ensures data drives strategic decision-making across our marketing ecosystem.

We’re looking for a candidate who can go beyond reporting — someone who can connect the dots, develop a performance narrative, and influence how we approach marketing in a complex, B2B environment. You’ll partner closely with campaign leads, capability SMEs, sales teams, and executive stakeholders to track success, uncover insights, and continuously improve our approach.

Responsibilities

• Develop and implement a scalable performance measurement framework that supports both transactional (e.g., lead gen, campaign conversion) and non-transactional (e.g., brand awareness, customer education) marketing initiatives.
• Own the end-to-end analytics workflow from tagging and data capture to reporting and performance optimization.
• Leverage tools such as Adobe Analytics, Google Tag Manager, Salesforce, Tableau, and other platforms to build, refine, and automate reporting infrastructure.
• Create dynamic dashboards and performance scorecards for key stakeholders, ensuring visibility into KPIs and trends across the full funnel.
• Define and operationalize multi-touch attribution models, working with stakeholders to determine appropriate business rules.
• Aggregate and mine marketing data to uncover actionable insights that inform campaign strategy, content decisions, media planning, and customer experience enhancements.
• Partner with campaign strategists and channel owners to test, learn, and iterate based on data-driven insights.
• Support the ongoing maturity of our analytics capabilities, helping define roadmaps, technology needs, and training opportunities.
• Collaborate with Sales, Product Marketing, and Customer Experience teams to align on shared goals and metrics.
• Mentor junior analysts and support capability development across the broader marketing organization.
• Stay current on industry trends, tools, and innovations in marketing measurement and performance optimization.

Required Qualifications:

• Bachelor’s degree in marketing, business, data science, analytics, or a related field.
• 7+ years of experience in digital marketing performance analysis or a related analytics role.
• Deep knowledge of Adobe Analytics, Google Analytics/360, Google Tag Manager, Salesforce, Tableau, and other measurement platforms.
• Experience or knowledge of account-based marketing strategy and related platforms such as Demandbase or 6Sense
• Strong understanding of marketing attribution models, media measurement strategies, and customer journey mapping.
• Demonstrated ability to translate complex data into clear, actionable insights and stories for business stakeholders.
• Experience supporting both brand and demand campaigns within a B2B or complex enterprise environment.
• Proficient in Excel, SQL, and other data wrangling tools.
• Excellent communication and stakeholder management skills.

Preferred Qualifications:

• Master’s degree in marketing, analytics, business, or related field.
• Familiarity with account-based marketing (ABM) measurement and insights.
• Experience supporting marketing automation platforms and integrated campaign performance.
• Certifications in Adobe Analytics, Google Analytics 4, Salesforce, Tableau, or similar.
• Exposure to predictive analytics, AI-based insights, or advanced modeling techniques.

Why Join Us?

Boeing Global Services is modernizing its marketing function to be more digital-first, insight-driven, and customer-centric. As part of this transformation, you’ll have a unique opportunity to shape how marketing performance is measured and communicated. If you’re a strategic thinker who loves digging into data and influencing outcomes, we want to hear from you.

Drug Free Workplace: 

Boeing is a Drug Free Workplace where post offer applicants and employees are subject to testing for marijuana, cocaine, opioids, amphetamines, PCP, and alcohol when criteria is met as outlined in our policies. 

Pay & Benefits:  

At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent.  Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.  

The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.  

The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements. 

Pay is based upon candidate experience and qualifications, as well as market and business considerations.  

Summary Pay Range:

Experienced: 124,950 – 169,050

Senior: 150,450 – 203,550

Language Requirements:

Not Applicable

Education:

Bachelor's Degree or Equivalent

Relocation:

This position offers relocation based on candidate eligibility.

Export Control Requirement:

This is not an Export Control position.

Safety Sensitive:

This is not a Safety Sensitive Position.

Security Clearance:

This position does not require a Security Clearance.

Visa Sponsorship:

Employer will not sponsor applicants for employment visa status.

Contingent Upon Award Program

This position is not contingent upon program award

Shift:

Shift 1 (United States of America)

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