Job Description

Social Media Marketing Executive Responsibilities:

• This role will create social media campaigns and manage AirAsia’s social media in Japan

• Develop social media content plans consistent with AirAsia’s brand identity.

• Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving guest engagement, and promoting social media campaigns.

• Managing a budget for promoting social media posts and pay-per-click (PPC) advertising.

• Collaborating with colleagues from across marketing departments to ensure branding is consistent.

• Developing and managing social influencer programs.

• Using analytical tools to monitor and evaluate AirAsia’s social media presence and performance.

• Preparing monthly reports on social media marketing efforts.

• Suggesting recommendations to adjust the social media marketing strategy for optimal results.

• Staying current on best practices and emerging trends in social media.

• Performing other duties when needed.

Social Media Specialist Requirements:

• Bachelor’s degree in journalism, communications, marketing, or a related field.

• Three or more years of social media experience, including planning and managing content in a corporate or agency setting.

• Excellent written and verbal communication skills in Japanese and English and must thoroughly understand social media management and strategy.

• Experience using various analytics software.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.

• Ability to work in a fast-paced, high-pressure environment.