Nanyang Technological University (NTU) is seeking a strategic and versatile Marketing and Communications Manager to lead the promotion of its Graduate Programmes (Coursework). The role focuses on driving brand visibility, student recruitment, and digital engagement through compelling content, targeted digital campaigns, and integrated communications.

The ideal candidate is a strong communicator, creative thinker, and data-driven marketer who can develop and manage content across platforms, execute high-impact digital strategies, and support cross-functional outreach efforts. Bilingual proficiency in English and Chinese is an advantage, as the role includes engaging diverse local and international audiences.

Key Responsibilities:

1. Content Marketing

• Develop and manage high-quality content (e.g., articles, videos, web copy, social media posts, brochures) to promote NTU’s Graduate Programmes (Coursework).

• Develop bilingual content, coordinating visual assets, and engaging prospective students and followers.

• Work closely with academic schools, alumni, and current students to produce authentic and engaging narratives.

• Maintain a consistent tone, voice, and message aligned with NTU’s brand guidelines.

2. Digital Marketing

• Plan, execute, and optimise multi-channel digital campaigns across platforms such as Google, Meta, LinkedIn, WeChat, Little Red Book and programmatic ad networks.

• Manage campaign assets including landing pages, banners, and email sequences.

• Monitor and report on key digital metrics (e.g., reach, engagement, cost per lead, conversions) to improve performance.

3. Communications

• Develop strategic communications materials such as e-newsletters, direct email campaigns, press releases, and internal updates.

• Ensure clear, consistent, and targeted messaging to prospective students, alumni, and other stakeholders.

• Support university-wide branding efforts as needed, working with internal departments and the Corporate Communications Office.

4. Marketing Technology & Analytics

• Utilise marketing platforms and tools (e.g., CRM, CMS, email marketing platforms, analytics dashboards) to support campaign efficiency and personalisation.

• Track, analyse, and interpret data to refine strategy and demonstrate ROI.

• Recommend new tools or approaches to improve performance and audience engagement.

5. Stakeholder Collaboration

• Work closely with internal stakeholders including programme directors, admissions teams, and the international office.

• Coordinate with external vendors and agencies for design, media buying, and production.

• Provide marketing support for outreach activities such as info sessions, webinars, fairs, and alumni engagement events.

Qualifications & Requirements:

• Bachelor’s Degree in Marketing, Communications, Digital Media, or a related field.

• Minimum 5 years of relevant experience in content development, digital marketing, and communications, preferably in the education or service sector.

• Excellent written and verbal communication skills, with the ability to tailor content for different audiences and platforms.

• Ability to communicate in more than one language is considered an advantage to support outreach to diverse local and international audiences. This is not a mandatory requirement.

• Track record of managing end-to-end marketing projects, including campaign ideation, timeline management, budget monitoring, and performance evaluation.

Preferred Skills & Competencies

• Proficiency with tools such as Google Analytics, Meta Business Suite, LinkedIn Ads, Salesforce, HubSpot, WordPress, Xiumi and Adobe Creative Suite or Canva.

• Strong storytelling and copywriting skills.

• Detail-oriented, creative, and organised, with the ability to manage multiple projects and deadlines.

• Knowledge of higher education marketing is a plus.

Hiring Institution: NTU