Campaign Development Lead

Posted:
10/27/2024, 5:00:00 PM

Experience Level(s):
Senior

Field(s):
Product

Workplace Type:
Remote

At Owens & Minor, we are a critical part of the healthcare process. As a Fortune 500 company with 50+ facilities across the US and 18,000 teammates in over 90 countries, we provide integrated technologies, products and services across the full continuum of care. Customers—and their patients—are at the heart of what we do.

Our mission is to empower our customers to advance healthcare, and our success starts with our teammates. 

Owens & Minor teammate benefits include:

  • Medical, dental, and vision insurance, available on first working day
  • 401(k), eligibility after 30 days of employment
  • Employee stock purchase plan
  • Tuition reimbursement
  • Development opportunities to grow your career with a global company

The Campaign Development Lead will collaborate with the Sleep leadership team to create and implement strategies across various channels aimed at acquiring, retaining, and expanding our patient base. This role will involve identifying campaign opportunities and coordinating with stakeholders to ensure successful execution, driving business growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES
•    Partner with Sleep leadership to define and maintain overall patient engagement strategy for sleep business, shaping outreach to uphold a consistent end-to-end patient experience.

•    Lead the ideation process for new outreach campaigns, informed by business priorities and insight into patient behavior; always prioritize patient experience in ideating and designing new campaigns.

•    Maintain regular communication with business leadership to secure buy in for new campaign ideas; develop informed estimates for value generation and effort required to launch campaigns.

•    Create project plan for new campaign launches, comprehensively capturing the scope of work to be done to bring a new effort online. 

•    Manage stakeholders from across the company to coordinate work on campaign launch and deliver on tasks laid out in project plan.

•    Collaborate on technical process designs, ensuring that IT and operational workflows align with the campaign's strategic objectives.

•    Supervise IT development needed for the campaign, ensuring all technical aspects are built out on time and functioning properly prior to campaign launch. 

•    Collaborate with marketing on content creation efforts, including the design of scripting and outreach flows, aiming to deliver consistent and impactful messaging.

•    Manage legal and compliance approvals for campaign content, ensuring all communications are compliant with industry regulations.

•    Oversee external vendors’ development efforts, maintaining efficient timeline for completion of campaigns. 

•    Monitor and coordinate the overall campaign launch, ensuring all teams (internal and external) are aligned before officially bringing the campaign online. 

•    Collaborate with documentation team to document all new processes established as part of new campaign development.

•    Other duties as assigned.

SUPERVISORY RESPONSIBILITIES 
•    N/A

MINIMUM REQUIRED QUALIFICATIONS 

Education and/or Experience
•    Combination of education and/or experience equating to a four-year college degree.
•    3-5 years creating and implementing successful outreach/retention/engagement that have led to revenue growth.
•    Experience within a call center environment.
•    Channel strategy and/or customer program / engagement experience.
•    Previous management, supervisory, or lead experience

Certificates, Licenses, Registrations or Professional Designations
•    N/A

SKILLS, KNOWLEDGE AND ABILITIES
•    Strong collaboration and verbal/written communication skills
•    Strong creative, analysis, and planning skills
•    Strong customer service orientation and personally models the way.
•    Self-starter who deals well with ambiguity
•    Ability to analyze data from team tools and leverage findings to implement process/tool changes as needed.
•    Rigorous attention to detail

Computer Skills
•    Proficient MS Applications: Excel, Office, PowerPoint, Visio, Project required.
•    Ability to source and master new software to meet business needs.
Language Skills
•    English (reading, writing, verbal)

Mathematical Skills
•    College level mathematical proficiency, with a strong ability to understand, interpret and develop spreadsheet data.
PREFERRED QUALIFICATIONS (only include Preferred Qualifications if needed) 

Education and/or Experience
•    Direct-to-consumer marketing or selling experience a plus, but not required
•    Healthcare product experience a plus, but not required

PHYSICAL DEMANDS
This is a stationary position that requires frequent sitting or standing, repetitive wrist motions, grasping, speaking, listening, close vision, color vision, and the ability to adjust focus.  It also may require occasional lifting, carrying, walking, climbing, kneeling, bending/stooping, twisting, pulling/pushing, walking, bending, stooping, and reaching above the shoulder.  Employees in this position must be physically able to efficiently perform the essential functions of the position. Reasonable accommodations will be provided to assist or enable qualified individuals with disabilities to perform the essential functions of the position, upon request.

WORK ENVIRONMENT
Work is performed in an office setting with exposure to moderate noise. 

TRAVEL 
Occasional travel as required.

OTHER INFORMATION
The essential duties and responsibilities, physical requirements, and work environment described above are representative of those typically required for this position but may vary depending on staffing and business needs at specific locations. The inclusion or omission of a specific duty or physical requirement is, therefore, not determinative of whether that function is essential to a specific individual’s position. 

If you feel this opportunity could be the next step in your career, we encourage you to apply. This position will accept applications on an ongoing basis.

Owens & Minor is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, sex, sexual orientation, genetic information, religion, disability, age, status as a veteran, or any other status prohibited by applicable national, federal, state or local law.