Manager / Senior Manager - Digital Marketing

Posted:
6/23/2024, 3:39:27 PM

Location(s):
Mumbai, Maharashtra, India ⋅ Maharashtra, India ⋅ Karnataka, India ⋅ Bengaluru, Karnataka, India

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

About Zeta 
 
Zeta is a next-gen banking technology company that enables financial institutions to launch modern and digital-native banking products rapidly. Its cloud-native and fully API-enabled omni-stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities. Zeta has 1700+ employees with over 70% in technology roles across locations in the US, UK, Middle East, and Asia - representing one of the largest and most capable teams ever assembled in banking tech. Globally, customers have issued 20M+ cards on Zeta’s platform. 
 
About Zeta’s Products
 
Over the last decade, Zeta has built one of the most ambitious, comprehensive, and modern suite of banking tech products ever conceived globally. Solutions built using our products are helping to transform large global financial institutions and rapidly emerging card issuers alike. 
 
Specifically, please see the following case study of PayZapp, a payments app built by Zeta for HDFC Bank, won a prestigious global award for innovation and how Sparrow financial launched one of the best card experiences for subprime card holders in the US powered by Zeta. 
 
Our product suites comprise of:
 
Tachyon - Core Banking & Payments Processing
Neutrino - Digital Banking Experiences
Saturn - Customer Servicing Suite
Electron - Commercial Payments (Cards, Expense Mgmt, Employee Benefits, etc)
Luminos - Customer Engagement (Rewards & Loyalty, Notifications, etc)
Merlin - Conversational AI
Olympus - Private Portable Cloud for Banking 
Zeus - Data & Analytics Suite

About the Role
 
 As Zeta's Digital Marketing Manager, you'll spearhead the acquisition of qualified leads from banks and credit unions in our target markets. Leveraging an Account-Based Marketing (ABM) approach, you'll craft personalized campaigns and oversee all aspects of our digital presence. This includes optimizing existing PPC and Display Advertising efforts while building a robust social media strategy. You'll be a champion of collaboration, working closely with Product and Content Marketing teams to ensure alignment across initiatives. Your data-driven approach will be key to maximizing campaign effectiveness, lead quality, and ROI.
At Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.