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About the Role:

The Principal Analyst will be a key member of the Global DTC Finance team in developing and maintaining an effective financial planning, reporting and analysis process. The Direct-to-Consumer team (DTC) consists of four pillars: North America Security, North America Identity, International DTC, and global mobile teams. This candidate will maintain financial models and budgets, key KPIs, targets, and support ad-hoc modeling and analyses that drive actionable results for the International DTC team.

What you will do in the role:

• Serve as a strategic advisor to the Senior Director of International DTC and his team on business initiatives, growth opportunities, spend structure, business planning and integration.

• Develop financial models, forecasts, and budgets to support strategic decision-making.

• Prepare and analyze financial reports, including variance analysis, key performance indicators (KPIs), and trend analysis.

• Monitor and evaluate the financial performance against established targets and benchmarks.

• Manage all marketing spend for International DTC business, ensure teams track to quarterly and annual spend targets.

• Actively track all material initiatives and investments to summarize progress relative to commitments made during the planning process.

• Lead business unit planning processes.

• Creative and ad-hoc modeling that enables effective decision making.

What you need to be successful in the role:

• Strong analytical skills to analyze financial data, identify trends, and develop insights that can help drive business decisions.

• Deep understanding of financial principles, accounting standards, and financial modeling techniques.

• Naturally curious with a passion about the business, process improvements, attention to detail, and accuracy.

• Excellent verbal and written communication skills to effectively communicate financial information to stakeholders at all levels.

• Strong critical thinking and problem-solving skills to address complex financial challenges and provide innovative solutions.

• Proficiency in Microsoft Excel a must. Experience with financial tools ideal: Oracle, Hyperion, Business Objects, Power BI, Lookr.

• 5+ years of experience in finance and/or accounting roles.

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Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.