Marketing & Lead Generation Associate – iBabs

Posted:
10/2/2024, 6:03:13 PM

Location(s):
Amsterdam, North Holland, Netherlands ⋅ North Holland, Netherlands

Experience Level(s):
Senior

Field(s):
Growth & Marketing

Euronext Corporate Services

Euronext Corporate Services, is at the core of Euronext’s Growth for Impact 2024 strategy. It has delivered €41m of revenue in 2022 and a growth over +23% CAGR between 2017 and 2022, being one of the most important growth engines of the Group. The team is composed of over 170 professionals across Europe. They help listed companies make the most effective use of capital markets, and support private and public organisations run more efficiently.

Euronext Corporate Services already serves more than 4,500+ clients including over 1,000 listed companies, private companies, advisors and public organisations. Clients are located across all Euronext markets (Belgium, France, Italy, Ireland, Netherlands, Norway Portugal,) but also beyond (e.g. UK, Germany, Sweden, Denmark, Finland, Spain).

This unique and comprehensive value proposition is articulated around four main pillars:

  • Governance: our board portal solution “iBabs” helps organisations to secure, organize and run board meetings more efficiently (save time preparing agendas and board packs, collaborate easily with annotations, voting, meeting summaries).
  • Communication: we are the market leader in webinars and webcasts services for financial results, internal communication, marketing and external communication with our solution Company Webcast. We help our clients to increase their visibility, engagement and international coverage. We also provide flexible and customized market data components for Investor Relations websites of listed companies.
  • Compliance: our ComplyLog products helps companies simplify their EU regulatory duties, speed up workflows and ensure compliance by automating the management of inside information and insider lists for both issuers and their professional advisors ensuring compliance with the European Market Abuse Regulation (MAR).
  •   Investor Relations: our advisory team provides high-touch advisory, ESG advisory, market intelligence and decision making analytics for listed companies willing to be more active on capital markets. Our IR.Manager tool provides a complete and intuitive IR management and targeting platform for corporate IR teams to professionalize the workflow and engagement.

Euronext Corporate Services is a fully integrated division of Euronext, including all the resources to pursue its business activities: Revenue, Growth Marketing, Product & Innovation, Technology & Operations, Client Excellence and Transformation. It also relies on Euronext support functions to accompany its growth.

Summary of the role

Under our Governance pillar we are seeking a passionate and skilled Marketing and Lead Generation Senior Associate to join our fast growing team at iBabs.

In this role, you will work closely with the Marketing Manager to develop and execute targeted marketing campaigns that resonate with an audience of governance specialists in both the private and public sector. Your primary focus will be on attracting and converting potential prospects, leveraging your expertise to drive impactful results in terms of lead generation, event management, content creation, campaign monitoring as well as driving customer growth through product marketing.

Key Responsibilities:

- Campaign Execution

  • Develop and execute targeted marketing plans in collaboration with the Marketing Manager, aligning with business objectives and our target audience.
  • Manage digital marketing initiatives, including email campaigns, social media, website updates, and SEO activities, ensuring consistent execution across channels.
  • Create engaging marketing materials (brochures, presentations, videos, etc.) by working with our design and content agencies.

- Lead Generation & Performance Monitoring

  • Lead the creation, monitoring, and optimization of lead generation campaigns across platforms like LinkedIn, Google Ads, and email marketing, ensuring clear KPI management (conversion rates, cost-per-lead, etc.).
  • Provide detailed performance analysis of campaigns, offering insights and actionable recommendations to improve lead quality and conversion.

- Collaboration & Coordination

  • Collaborate with sales, product, and other teams to align on campaign strategies and maximize their impact.
  • Assist in the creation of customer-centric content (testimonials, case studies) that directly supports the sales team’s outreach efforts.
  • Coordinate the organization and promotion of corporate events, webinars, and marketing initiatives to drive lead generation and customer engagement.

Profile

  • Bachelor’s degree in marketing, business, or a related field.
  • Minimum of 4 years of experience in marketing, with a strong focus on SaaS products and proven success in lead generation.
  • Fluent in both Dutch and English.
  • Experience in B2B environments is a plus, preferably within high-growth or startup settings.
  • Strong analytical skills with experience in managing and optimizing lead generation campaigns through platforms like LinkedIn and Google Ads.
  • Excellent project management and coordination skills, with the ability to manage multiple campaigns simultaneously.
  • Results-oriented, proactive, and business-driven mindset, with a track record of delivering measurable marketing outcomes.
  • Collaborate with sales, product, and other teams to align on campaign strategies and maximize their impact.

We provide

  • The opportunity to work in a fast-paced, results-driven marketing and lead generation environment within the SaaS industry.
  • Career development in a high-growth, dynamic organization backed by the leading pan-European stock exchange.
  • The chance to shape impactful lead generation strategies and contribute to major projects at iBabs and Euronext Corporate Services.

Euronext Values

Unity

•        We respect and value the people we work with

•        We are unified through a common purpose

•        We embrace diversity and strive for inclusion

Integrity

•        We value transparency, communicate honestly and share information openly

•        We act with integrity in everything we do

•        We don’t hide our mistakes, and we learn from them

Agility

•        We act with a sense of urgency and decisiveness

•        We are adaptable, responsive and embrace change

•        We take smart risks

Energy

•        We are positively driven to make a difference and challenge the status quo

•        We focus on and encourage personal leadership

•        We motivate each other with our ambition

Accountability

•           We deliver maximum value to our customers and stakeholders

•           We take ownership and are accountable for the outcome

•           We reward and celebrate performance

We are proud to be an equal opportunity employer. We do not discriminate against individuals on the basis of race, gender, age, citizenship, religion, sexual orientation, gender identity or expression, disability, or any other legally protected factor. We value the unique talents of all our people, who come from diverse backgrounds with different personal experiences and points of view and we are committed to providing an environment of mutual respect.

Additional Information

This job description is only describing the main activities within a certain role and is not exhaustive. It does not prevent to add more tasks, projects.