Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Manager Franchise Stills Operations. You’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records.  The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.

This position will be based in Tijuana, no relocation assistance will be provided

What You’ll Do for Us

• Responsible for weekly/monthly performance management of the Stills portfolio, including revenue, volume, share and transaction reporting.
• Monitor Stills execution versus objectives across channels , replanning when needed and providing strategic feedback to key stakeholders; also manage regional discretionary budgets.‑planning when needed and providing strategic feedback to key stakeholders; also manage regional discretionary budgets.
• Execute the Stills commercial strategy and plans with franchise bottling partners, ensuring strong local market activation.
• Collaborate on contingency planning for Stills, ensuring delivery of annual results across revenue, volume, share, net outlets, SOVI and pricing.
• Standardize capability‑building approaches for Stills, based on bottler segmentation and category maturity.
• Assess bottler commercial capabilities for Stills using Global Commercial Leadership Diagnostics, identifying gaps and leading action plans to close them.
• Coordinate Stills training and development efforts, enabling stronger processes, scorecards and business routines to deliver the category plan.
• Work with franchise commercial managers to steward bi‑monthly Stills planning processes, ensuring all customer/channel plans are included.
• Serve as SME for Stills across Large Store, Small Store and FSOP, partnering with Directors and bottler sales teams for plan execution, and participating in all related channel routines with Atlanta.
• Provide bottler performance feedback to Franchise Leadership for Stills, acting as the voice of the market for category growth.
• Monitor Stills market conditions and competitive activity, identifying program effectiveness and barriers to implementation.
• Support commercial stewardship routines alongside the Commercial Manager for bi‑monthly planning.
• Ensure National Retail, National Foodservice and Regional customer plans for Stills are fully cascaded through the planning process for end‑to‑end execution.
• Lead negotiation and resolution of bottling contracts and National Supply Chain agreements for Stills, ensuring governance continuity and system alignment.

Qualifications & Requirements

• Bachelor’s degree in Business, Marketing, Management with a Master’s degree is preferred. 
• 5 or more years in CPG organization responsible for direct sales, key account or franchise management with P&L responsibility. 
• Must have experience as a Business Partner with direct Bottler or manufacturing experience in the Food and Beverage industry and how to develop capacity plans to meet customer demand.
• Must have experience with annual business planning, forecasting, customer and distributor management and demonstration a track record for delivering positive revenue results. 
• Demonstrate passion for selling, negotiating, relationship building in an entrepreneurial environment. 
• Understanding of channel marketing, syndicated marketing research and competitive analysis and how to utilize this knowledge to drive sales.  
• Must possess excellent relationship building skills, as well as strategic leadership abilities 
• Distribution center knowledge is ideal 
• The ability to influence outcomes and be persuasive are ideal

Skills:

Business Integrations, Business Planning, Channel Management, Communication, Execution Excellence, Franchise Management, Franchising, Influencing, Leadership Training and Development, Market Dynamics, Marketing, Negotiation, organization, Relationship Building, Revenue Growth Management, Value Chain Economics

Location(s):

Mexico

City/Cities:

Mexico

Travel Required:

26% - 50%

Relocation Provided:

No

Job Posting End Date:

March 18, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.