What You’ll Be Doing

• Strategic Brand and Marketing Planning:
  • Develop and implement brand strategies aligned with the region's business objectives
  • Analyze Web3 market and crypto trends, competition, and user behavior to identify brand opportunities.
• Marketing Campaign, User Acquisition and Retention:
  • Lead efforts to acquire new customers and retain existing ones through targeted campaigns and initiatives.
  • Optimize customer onboarding processes to enhance user experience and drive loyalty.
• Cross-Functional Collaboration:
  • Work closely with departments such as global marketing, product, legal & compliance, and customer service to align growth initiatives with Northeast Asia business objectives.
  • Faciliate seamless communication and coordination across teams to ensure cohesive growth strategies.

What We Look For In You

• At least 6 years of experience in a marketing-focused role within Northeast Asia.
• Proven track record of devising successful Web3 growth strategies or marketing campaigns and achieving targets.
• Proficient in data analysis and the use of analytics tools to drive decision-making.
• Strong leadership, communication, and project management skills.