About CareScout

Join us on a mission to simplify and dignify the aging experience. We are the children, siblings, neighbors, and friends of those navigating the fragmented and confusing system of long-term care. Our team is ferociously curious and relentless in our pursuit of a better system – and we are deeply committed to a sense of belonging for all, in all phases of life.   

We’re creating a new experience for care seekers and their families, bringing together long-term care options, non-healthcare resources, education, and human support into one place. We work hard, we have fun, we care about each other, and we share the mission. If this sounds like a place where you could thrive, join us!   

CareScout is a wholly owned subsidiary of Genworth Financial, Inc, a Fortune 500 provider of products, services and solutions that help families address the financial challenges of aging.  

POSITION TITLE

Marketing Writer, Insurance Lead

POSITION LOCATION

Strong preference for individuals in Richmond, VA or New York, NY.  We will consider exceptional candidates outside of these regions.

YOUR ROLE

If you’re looking to make an impact in the long-term care industry as we launch new long-term care insurance solutions, our Senior Marketing Writer, Insurance position might be the perfect fit for you. You’ll combine your financial services industry expertise with strong communication and analytical abilities to create, review, and edit written materials related to insurance products, services, and industry topics. These materials may include marketing content, educational articles, sales enablement, claim guides, and web content. You will ensure all information is accurate, compliant with relevant regulations, and tailored to both professional and consumer audiences.

What you will be doing

• Research and analyze insurance products, industry trends, and regulatory updates to ensure the accuracy and relevance of all written materials.
• Develop, write, and edit content for a variety of platforms, including websites, brochures, newsletters, whitepapers, and client communications.
• Collaborate with the product team, product marketing team, legal and compliance professionals, and subject matter experts to gather technical information and ensure clarity in communications.
• Translate complex insurance terminology and concepts into clear, accessible language suitable for non-expert audiences while maintaining required detail for industry professionals.
• Maintain consistency in tone, style, and branding across all communications.
• Review and edit existing documents to improve clarity, accuracy, readability, and compliance.
• Participate in content strategy discussions, offering insights on effective communication and audience engagement.
• Respond to feedback from regulatory reviewers and make necessary revisions to documents to ensure all written materials comply with legal, regulatory, and organizational standards.
• Other duties as assigned.

What you bring

• Bachelor’s degree in English, Communications, Journalism, Insurance, Business Administration, or a related field.
• At least six years experience in professional writing, content development, or technical writing, with a portfolio of published work or writing samples in the insurance or financial services domain.
• Excellent command of written English, with strong editing, proofreading, and research skills.
• Ability to understand and synthesize complex policy language and legal documents.
• Familiarity with life & health insurance products and industry regulations.
• Ability to work with subject matter experts and manage multiple projects with competing deadlines.
• Strong interpersonal skills and the ability to work collaboratively across departments.
• Adaptability to rapidly changing industry requirements and regulatory environments. ​

Employee Benefits & Well-Being

Genworth employees make a difference in people’s lives every day. We’re committed to making a difference in our employees’ lives.

• Competitive Compensation & Total Rewards Incentives
• Comprehensive Healthcare Coverage
• Multiple 401(k) Savings Plan Options
• Auto Enrollment in Employer-Directed Retirement Account Feature (100% employer-funded!)
• Generous Paid Time Off – Including 12 Paid Holidays, Volunteer Time Off and Paid Family Leave
• Disability, Life, and Long Term Care Insurance
• Tuition Reimbursement,  Student Loan Repayment and Training & Certification Support
• Wellness support including gym membership reimbursement and Employee Assistance Program resources (work/life support, financial & legal management)
• Caregiver and Mental Health Support Services