Installed Base Field Marketing Manager
Posted:
1/9/2025, 8:17:31 AM
Experience Level(s):
Mid Level ⋅ Senior
Field(s):
Growth & Marketing
Workplace Type:
Hybrid
Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
Overview:
The Five9 North America Field Marketing team is looking for a Field Marketing expert to own field marketing strategies within the company’s installed base. Serving as the bridge between Customer Success, Customer Advocacy & Engagement, Account Management, and Marketing, this rockstar marketer must understand Five9’s corporate initiatives and support via a growth plan for key account engagement and customer expansion. They will adopt a "customer marketing leader" approach to craft and execute a customer marketing plan that effectively addresses these priorities through a blend of digital, in-person, and exclusive "white-glove" marketing initiatives.
This role will own the customer field marketing strategy and report to the VP of North America Field Marketing. You will work closely with the extended team to execute a wide range of demand generation and ABX programs to ultimately drive key account engagement and sales pipeline.
Key Responsibilities:
- Responsible for coordinating and setting installed base growth marketing direction with input from customer success, account management, and other key internal stakeholders for the installed base.
- Drive a strong, customer-centric approach collaborating with customer success, account management, and marketing team to align the installed base marketing plan to meet customer growth and net revenue retention goals.
- Develop and drive innovative integrated marketing strategies, digital and physical, to meet and exceed customer expansion objectives, leveraging a mix of events, digital, and white-glove experiences.
- Leverage ABM tools and tactics to create and measure the success of ABM programs including engagement with key accounts and their impact on expansion initiatives.
- Partner with our account directors and customer advocacy teams to optimize customer engagement with the goal of generating expansion opportunities.
- Effectively manage detailed monthly, quarterly and annual budgeting and forecasting as part of an integrated Demand Generation marketing budget and plan.
- Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.
- Track success criteria and performance metrics. Identifies and aligns others on growth priorities and key performances indicators (KPIs) that will help deliver, accelerate and expand upsell/cross-sell opportunities. Partner with marketing operations to define and collect performance metrics, monitor, and report on progress.
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field.
- 5+ years of experience in field marketing/demand generation/customer marketing in B2B software technology space. Experience working in a matrixed, global organization is a plus.
- Experience creating and deploying account based marketing strategies that engage and convert key customer accounts.
- Proven experience delivering, accelerating, and expanding install base opportunity growth targets through regional marketing while managing multimillion-dollar budgets.
- Proven experience creating and delivering effective, multifaceted ABM that produces results; including tactics across a wide array of marketing channels including events, email, digital, paid social & display, web personalization, chat, direct mail, webinars, and content syndication.
- Strong knowledge of Salesforce, 6Sense, Marketo, Asana and other Martech is required.
- Extremely detail-oriented and organized and able to meet deadlines.
- Energetic and enthusiastic team player with the ability to work independently in a fast-paced environment.
- Excellent communication, organization, and interpersonal skills.
- Experience building productive and influential relationships with geographically dispersed, high-energy internal and external constituents.
- 25% travel required
Work Location: This role is fully remote for candidates who reside outside the 50 mile radius of our San Ramon office. For candidates who reside within 50 miles of our San Ramon location, this role is Hybrid and would require 3 days a week (M, W, TH) in our San Ramon office.
As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process.
Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans.
Our total reward package also includes:
- Health, dental, and vision coverage, beginning on the first day of employment. Five9 covers 100% of the employee portion of the health, dental and vision coverage and shares a high portion of the dependent cost. We also offer Short & Long-Term Disability, Basic Life Insurance, and a 401k saving plan with employer matching.
- Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching and self-guided mindfulness exercises for all covered employees and their covered dependents.
- Employee discounts based on needs and interests—from everyday essentials to big ticket purchases all access through our Five9 Discount Hub.
- Generous employee stock purchase plan.
- Paid Time Off, Company paid holidays (including a winter break in the US at the end of the year), annual paid volunteer hours and 12 weeks paid parental leave.
All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties.
Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer.
View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal.
Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.
Five9
Website: https://www.five9.com/
Headquarter Location: San Ramon, California, United States
Employee Count: 1001-5000
Year Founded: 2001
IPO Status: Public
Last Funding Type: Debt Financing