Posted:
3/2/2026, 1:00:17 AM
Location(s):
Catalonia, Spain ⋅ Barcelona, Catalonia, Spain
Experience Level(s):
Senior
Field(s):
Business & Strategy ⋅ Sales & Account Management
Workplace Type:
Hybrid
We are seeking a highly strategic and commercially driven EMEA Reseller New Business Activation Lead to own, design, and scale the New Business (NB) activation motion across our reseller ecosystem. This role will be responsible for driving pipeline quality, forecasting accuracy, and cross-market consistency while enabling reseller partners to sustainably acquire and retain new advertisers. This is not a classic sales role. The position focuses on partner enablement, pipeline governance, and activation strategy, operating closer to an Agency/Partner Development Manager profile.
Core Responsibilities:
New Business Pipeline Ownership Own the design, governance, and optimization of the NB pipeline across reseller partners, ensuring predictability, transparency, and forecast accuracy.
Always-On NB Program Design & Execution Develop and enforce a structured Always-On NB activation framework, shifting partners from one-off activations toward scalable, repeatable growth programs.
Reseller Sales Enablement Build and deliver playbooks, training modules, and toolkits to strengthen reseller sales cycles, improving win-rates, deal sizes, and advertiser retention.
Cross-Market Consistency Standardize NB processes across 14 markets, ensuring alignment with activation models and replication of best practices.
Forecast & Reporting Accountability Consolidate, validate, and deliver quarterly NB forecasts with high reliability, reducing volatility and increasing leadership visibility.
Partner Performance Coaching Act as a trusted advisor to reseller NB teams, ensuring KPIs are defined, tracked, and achieved.
Vertical Play Development Identify and scale NB opportunities within priority verticals (Retail, Travel, Classifieds) aligned with global commercial priorities.
Cross-Functional Collaboration Serve as the interface between Sales Enablement, Product, and Partner Management teams to ensure partners receive updated materials, training, and messaging.
Experience & Background
8+ years of experience in business development, partner/agency management, or sales enablement
Background in adtech, martech, or digital media
Proven track record in pipeline management & forecasting
Experience within indirect/channel sales models preferred
Strategic & Analytical Skills
Strong revenue forecasting capabilities
Data-driven decision maker
Ability to diagnose pipeline gaps and define corrective actions
Experience designing scalable programs and frameworks
Partner Enablement & Coaching
Experience training and enabling sales teams (partners/agencies preferred)
Strong coaching & change management skills
Ability to influence senior stakeholders
Multi-Market Leadership
Comfortable operating across multiple markets with varying maturity levels
Ability to balance standardization with local adaptation
Strong project & stakeholder management
Personal Attributes
Self-starter with strong ownership mindset
Structured and strategic thinker
Influential communicator
Commercially minded, not purely operational
Ideal Candidate Profile:
A senior, commercially astute professional who combines strategic thinking, analytical rigor, and partner enablement expertise. Someone capable of translating complexity into structured activation frameworks and driving behavioral change across reseller organizations.
What Success Looks Like:
Improved NB pipeline quality & predictability
Higher forecasting accuracy
Strong adoption of Always-On activation programs
Increased reseller NB productivity
Scalable vertical-specific growth plays
We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we’d love to see your application!
Criteo is a leader in commerce media, helping brands, agencies, and publishers create meaningful consumer connections through AI-powered advertising solutions. We’re shaping a more open and sustainable digital future for advertising.
At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.
We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.
🏢 Ways of working – Our hybrid model blends home with in-office experiences, making space for both.
📈 Grow with us – Learning, mentorship & career development programs.
💪 Your wellbeing matters – Health benefits, wellness perks & mental health support.
🤝 A team that cares – Diverse, inclusive, and globally connected.
💸 Fair pay & perks – Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.
Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.
Website: https://www.criteo.com/
Headquarter Location: Paris, Ile-de-France, France
Employee Count: 1001-5000
Year Founded: 2005
IPO Status: Public
Last Funding Type: Secondary Market
Industries: Ad Retargeting ⋅ Advertising ⋅ Customer Service ⋅ E-Commerce ⋅ Internet ⋅ Marketing ⋅ Native Advertising ⋅ Sales ⋅ Video Advertising