We are a different type of life insurance company thanks to our differentiated behavioral insurance offering,  Vitality. This innovative offering uses behavioral economic theories to encourage and foster positive health behaviors and returns value to the consumer and distributor in a “Shared Value” format. We are looking for someone to drive that mission forward with enthusiasm, passion, and conviction. In this role, you will be crucial in driving growth in Vitality election, engagement, and messaging across our business. You will provide essential support, storytelling/presentations, and resources to our distribution teams, fostering both inorganic and organic growth of our Behavioral Insurance solutions. Your expertise will be instrumental in distilling insights from engagement data to craft impactful stories and collaborating with teams to drive impactful pilots and recommendations to amplify the Vitality value proposition. A successful candidate will play a pivotal role in positioning our company as the leader in the market by creating and communicating a consistent message and positioning of Vitality within our Longer. Healthier. Better. mission.

Key Responsibilities:

• Collaborate closely with the Head of Behavioral Insurance Activation, Distribution, and Marketing teams to develop and implement strategic storytelling that effectively communicate the value propositions of our Vitality offerings across the business, emphasizing the behavioral science and “our why” behind its approach.
• Develop, socialize, and present tailored sales messaging and presentations that drive increased sales, Vitality engagement, and registration. This role will also be executing and delivering training and messaging to new distribution team hires.
• Represent John Hancock and Behavioral Insurance at regional meetings, industry conferences, seminars, and webinars to share our expertise on longevity, behavioral science, Vitality, and their implications to the industry, thereby enhancing the brand's presence and support to sales efforts.
• Communicate complex ideas, concepts, and Behavioral Insurance theories to diverse internal and external relationships (including distributor Sr. Management).
• Foster collaborative partnerships with internal stakeholders, including Sales Support, Regional Wholesalers, and National Account Management team to ensure alignment on and to drive cohesive strategies for Vitality activation and growth.
• Collaborate with new and existing external distribution partners, along with internal teams, to develop and implement strategies to enhance the adoption of Vitality and to drive organic and inorganic growth.
• Lead efforts to design and implement pilot programs based on Vitality sales and participation data to drive targeted and personalized strategies maximizing Vitality sales, registration, and engagement.
• Interpret Vitality sales and engagement data and trends to distill actionable insights, recommended actions, and marketing messaging.
• Support opportunities to enhance producer engagement and client registration, supporting sales language creation and decision-making.
• Lead efforts to partner with distribution and distribution partners to create fierce advocates of the Vitality solution and align with the Longer. Healthier. Better. mission.
• Coordinate and aid in creative distribution activation events using Behavioral Insurance partners (e.g., GRAIL Laboratory Visits, MIT Age Lab events). Provide recommendations to make these events unique and actionable for distribution and distribution partners. Partner with distribution team members to coordinate follow up and sales activities from these events that are measurable with both sales and Vitality engagement results.
• Support and take ownership of certain strategic growth initiatives and projects to drive Vitality election and engagement across the organization.
• Collaborate with Marketing and stakeholders to provide consistent messaging and storytelling of Vitality across product launches, initiatives, and projects that reinforces our unique value propositions and differentiators in the market.
• Empower distribution teams with the necessary support, marketing resources, and messaging to effectively sell Vitality solutions, driving both increased sales, engagement, and registration.

Qualifications:

• Bachelor's degree in Marketing, Business, Behavioral Economics, or related field.
• 7+ years of experience in the marketing, insurance, sales enablement, behavioral economics, or related field with a focus on driving sales growth
• Persuasive communication and presentation skills, with a record of creating and delivering engaging presentations while handling potential objections
• Proven experience in sales enablement, storytelling, public speaking, or related roles with a demonstrated understanding of the connection of longevity and behavioral science to our business.
• Strong understanding of behavioral insurance principles and customer decision-making processes.
• Ability and willingness to travel within the United States and Canada
• Analytical mindset with a focus on data-driven decision-making.
• Strong facilitation skills
• Prior experience in the insurance or financial services industry preferred

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you:

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all stakeholders and has a positive social and environmental impact.

#LI-hybrid

#LI-JH

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Primary Location

Boston, MassachusettsHybrid

Salary range is expected to be between

$86,325.00 USD - $155,385.00 USD

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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Company: John Hancock Life Insurance Company (U.S.A.)