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Overview

Siemens Healthineers is seeking a strategic, business-minded leader to head Public Relations and Marketing Communications for our Varian business area in China. This role is responsible for shaping how we are understood in one of our most important growth markets, driving awareness, engagement, and reputation across the oncology ecosystem.

As part of Varian Marketing & Communications, you will lead integrated marketing communications, public relations, and media strategies that support business growth, strengthen our position in cancer care, and bring our mission of a world without fear of cancer to life. You will translate business priorities, clinical impact, and innovation into clear, compelling narratives and campaigns that resonate with customers, employees, media, and key stakeholders. You will serve as a steward of the cancer care narrative in China, ensuring it is consistently and credibly represented across all communications and marketing channels while reflecting local market needs.

You will lead and develop a team of communications and marketing communications professionals in China. This role requires balancing global alignment with local relevance, ensuring consistency with global narrative and brand strategy while tailoring execution to the China market.

You will work in close partnership with Regional Marketing, Regional and Corporate Communications, and global teams to align communications with business priorities and go-to-market strategies. Success in this role requires the ability to navigate a highly matrixed organization, influence without authority, and deliver results through collaboration.

Responsibilities:

• China PR and Marketing Communications leadership: Lead and develop the integrated PR and Marketing Communications function, setting strategy and direction while ensuring strong execution across both disciplines
• Integrated campaigns and go-to-market support: Partner with Regional Strategic Marketing and Product Marketing to deliver multi-channel campaigns that support key initatives, product launches, portfolio positioning, and key initiatives across all Varian business areas
• Media and public relations: Drive media strategy and engagement, managing relationships with media and agency partners, leading proactive storytelling, and ensuring readiness for issues and high-profile opportunities
• Tradeshows and event marketing: Lead the marketing communications strategy and execution for tradeshows, congresses, and key customer events in China, ensuring alignment with campaign priorities, product positioning, and brand presence, while maximizing customer engagement and commercial impact
• Narrative and content development: Create and localize compelling narratives and content that connect business strategy, clinical impact, and brand positioning, ensuring alignment with the global cancer care narrative while reflecting local market priorities
• Internal and executive communications Lead internal and change communications in China, supporting business transformation, organizational change, and leadership messaging, while driving employee engagement and alignment with business priorities
• Digital and social strategy: Drive presence across key China platforms including WeChat and Weibo, developing integrated content and campaigns that expand reach and engagement
• Stakeholder engagement: Support engagement with industry, advocacy, policy stakeholders, and key opinion leaders (KOLs) through strategic communications, in alignment with Corporate and Marketing, to strengthen visibility and credibility in the market
• Matrix collaboration and alignment: Partner closely with Regional Marketing, Regional Corporate Communications, and global teams to align strategy and execution, influencing across a complex, matrixed organization
• Team and agency leadership: Lead internal team members and external agency partners to deliver high-quality, integrated communications and marketing programs

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or related field
• 12+ years of experience across public relations, marketing communications, internal communications, and digital/social media
• Strong experience in MedTech, healthcare, or a similarly regulated industry, with understanding of the China market
• Proven experience leading and developing high-performing communications and marketing communications teams
• Strong experience driving integrated campaigns and PR strategies that support business growth
• Exceptional writing and storytelling skills, with the ability to translate complex business and clinical concepts into clear, compelling narratives
• Strong understanding of China media landscape and digital platforms including WeChat and Weibo
• Experience working in highly matrixed, global organizations, with the ability to influence without authority
• Strong executive presence and ability to advise senior leaders
• Experience managing agencies and external partners
• Ability to operate in a fast-paced, high-pressure environment with strong prioritization skills

Job Specific Requirements

• This is a hybrid role requiring consistent in-office presence
• Role based in China with domestic and international travel as needed
• Regular collaboration across global time zones

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Healthineers’ specific businesses, please visit our company page here.

As an equal opportunity employer, we welcome applications from individuals with disabilities.

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