Brand Commercial Manager (E-Commerce and Social Commerce)
Posted: 10/27/2025, 7:58:02 PM
Location(s): Bangkok, Thailand
Experience Level(s): Mid Level ⋅ Senior
Field(s): Sales & Account Management
Workplace Type: On-site
The Brand Commercial role within the D2C & EC Enablement department at AnyMind Group is responsible for driving business growth and achieving key performance indicators (KPIs) for assigned brands. This role involves managing a team, developing and executing business plans, coordinating promotional campaigns, and overseeing day-to-day e-commerce operations across various platforms. The Brand Commercial will collaborate with cross-functional teams to optimize brand performance and ensure a seamless customer experience.
What You'll Do
Manage a team to achieve KPIs and drive business growth.
Lead the development of joint business plans and conduct regular performance reviews (weekly, monthly, and quarterly).
Plan promotional campaigns and coordinate their execution with external partners.
Negotiate platform barters for package and onsite visibility.
Manage day-to-day e-commerce tasks for assigned accounts.
Collaborate with cross-functional teams (operations, fulfillment services, marketing, finance, etc.) to resolve issues impacting brand performance across all platforms.
Conduct regular report and analysis of sales, traffic, conversion, and customer funnel data.
Who You Are
5 years of experience in e-commerce enablement.
At least 3 years of professional experience in e-commerce enablement, internet startups, or renowned international brands in FMCG is highly desirable.
Familiarity with e-commerce platforms such as Lazada, Shopee, or TikTok is an asset, depending on the role level.
Bachelor's degree in Economics, Engineering, Business Administration, or a related field.
Where Are Challenges
Balancing team goals and individual brand growth: Requires strong leadership to meet overall KPIs while driving specific success for each brand.
Cross-functional collaboration for brand success: Reliant on effective coordination with operations, marketing, etc., to resolve issues and optimize performance.
Adapting to the dynamic e-commerce environment: Needs continuous learning to keep up with platform changes and evolving consumer behavior.
Securing impactful platform visibility: Demands strong negotiation skills for effective barters and onsite placements.
Managing diverse needs of multiple brands: Requires excellent prioritization and organization to drive growth for each unique account.
Why You'll Love It
AdvancedAI Tools For All Positions!!
Creative office at Emporium (located at BTS Phrom Phong)
Work hard, play harder office
Competitive Salary
Performance Review ( 2 times per year )
Performance Bonus ( 1 time per year from 0.5-month to 3-month salary amount )
Annual Paid Leave
Compassionate Leave
Health Insurance
Social Security
Discount for Fitness Gym at EmQuartier
Monthly, Quarterly, Annual MVP Awards (prizes up to 8,000USD)
Work in professional and dynamic environment
Good chance to explore new trends in a digital market
Opportunity to learn most advanced advertising technology platforms
Headquarter Location: Singapore, Central Region, Singapore
Employee Count: 1001-5000
Year Founded: 2016
IPO Status: Public
Last Funding Type: Series D
Industries: Advertising Platforms ⋅ E-Commerce ⋅ Human Resources ⋅ Manufacturing ⋅ Marketing ⋅ Marketing Automation ⋅ Media and Entertainment ⋅ Mobile Advertising