At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams.  We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

If you are ready to make a difference as part of the world’s greatest sports team, apply to join our team today!

OVERVIEW:

At DICK’S Sporting Goods, we believe sports can change lives. Founded in 1948, DICK’S Sporting Goods first started as a bait-and-tackle shop in Binghamton, NY and has since rapidly expanded into a leading omnichannel retailer with more than 850 locations representing our multiple brands: DICK’S, House of Sport, Golf Galaxy, Public Lands, Going Going Gone, and more. Over the years, it’s been our relentless focus on inspiring, supporting and equipping athletes and outdoor enthusiasts to achieve their dreams that has allowed us to become the $13B company we are today. Our company is looking to invest in our future as we embark on a journey from being the best sports retailer in the world to becoming the best sports company in the world.

Athlete Experience (AX) is a cross functional, OMNI initiative that is at the heart of DICK’s transformation to become the best Sports Company in the World.  We endeavor to evolve how we serve the Athlete to be more holistic and provide a relationship-based offering that begins with motivating our athlete in sport through to helping them improve their game.  Under the AX portfolio, we connect across our initiatives of Loyalty, Personalization, Retail, Services and Performance. To be part of the team is to be passionate about serving the Athlete and innovating across our ecosystem, helping shape the future of the company.

A critical part of enabling this transformation is the ability to create consistent athlete experiences across touchpoints within the following retail lifecycle:

• Consider: enable marketing impressions that will connect with our athletes on a more personalized, curated level to inspire or meet their needs at the right moments.
   
• Shop: experiencing our omni-channel environments will feel seamless, integrated, and relevant to the athlete’s journey.
   
• Receive: athletes will have the choice of multiple fulfillment offerings balancing convenience, cost, and easy set-up.
   
• Return: if a product doesn’t meet the athlete’s expectations, we will focus on getting them the right product through a personalized hassle-free exchange.
   
• Perform: we understand the performance journey of our athletes and we will show up with the right data and products to help guide the athlete to elevate, optimize, and advance their progress.
   
• Maintain: supporting our athletes through service offerings and maintenance advisory will ensure longevity in a relationship built upon trust, driving loyalty throughout the athlete journey.

We are looking for an Experience Lead who can activate this work through cross-team engagement, management and delivery of journeys and insights. To start, you will work across teams to gather current data, resolve the simple integrations and highlight the larger areas of challenge. Key aspects of this work will focus on are described below.

Job Duties & Responsibilities

Experience Strategy:

AX focuses on delivering a series of end-to-end omni experiences purposefully designed for Athletes to strengthen their relationship with DICKS now and in the future. As you support the evolution of the AX strategy, you will define and develop a deep expertise of the holistic Athlete journey through the lens of:

• Connectivity: how we anchor to and drive clarity for the bigger idea of AX

• Loyalty: how we think about the ways in which Loyalty is linked across the experience

• Standardization: how we drive alignment and consistency on artifacts

• Operating Model: how we create a durable process enabling prioritization and delivery across business and technology

Collaboration:

AX will embrace a new way of working within DICK’S Sporting Goods, focused on partnership and co-creation across business and technology. You will play a critical role in supporting collaboration and communication by:

• Working closely with Business Insight & Strategy teams and Technology Design & Product teams to stitch journeys across as we think about the athlete lifecycle in connection to experience themes and concepts.

• Partner with Technology Product Design regarding pre-established journey management frameworks and Homefield Design System to help kickstart the work.

• Partner and communicate progress to the core AX team.

Research:

AX is heavily dependent on Athlete insights driven by data and field research to enable decision making and alignment across our integrated roadmaps. Research activities may include:

• Conducting interviews with key members of the business to understand their perspective and linkage across the macro-level athlete journey.

• Reviewing and interpreting available insights research to guide understanding of the macro-level athlete journey.

• If there are remaining gaps identified, then creation and execution of a primary research plan may be needed.

QUALIFICATIONS:

• Bachelor's Degree Marketing, Human-Computer Interaction, or related

• 10-15 years experience

• Design Portfolio required

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Targeted Pay Range: $114,300 - $190,500. This is part of a competitive total rewards package that could include other components such as: incentive, equity and benefits. Individual pay is determined by a number of factors including experience, location, internal pay equity, and other relevant business considerations. We review all teammate pay regularly to ensure competitive and equitable pay.DICK'S Sporting Goods complies with all state paid leave requirements. We also offer a generous suite of benefits. To learn more, visit www.benefityourliferesources.com.