Director of Marketing and Business Development

Posted:
1/9/2025, 7:18:27 AM

Location(s):
Lake City, Florida, United States ⋅ Florida, United States

Experience Level(s):
Senior

Field(s):
Business & Strategy ⋅ Growth & Marketing

Our hospital provides high-quality care that transforms the lives of those living with disabling injuries and illnesses. We distinguish ourselves through our commitment to excellence, to our patients, to our employees, and to the communities we serve.

Exciting News! We're thrilled to announce the 2025 grand opening of ClearSky Rehabilitation Hospital in Lake City, FL

Are you a dedicated and compassionate clinician seeking a fulfilling career where you can make a real difference in people's lives? Look no further!  Our brand new state-of-the-art rehabilitation hospital in Lake City, FL is looking for a Director of Marketing and Business Development to join our dynamic and thriving healthcare organization committed to providing exceptional patient-centered care, and we want YOU to be a vital part of our team. 

Click here to watch a video and learn more about what it is to be a part of the ClearSky Rehabilitation team.

🌟 What We Offer: Your Path to a Rewarding Career Starts Here! 🌟

  • Competitive Compensation
  • Comprehensive Benefits Package including Medical, Dental, Vision
  • 401k Matching
  • Student Loan Repayment and Tuition reimbursement
  • Professional Development Opportunities to include CEU Opportunities
  • Health and Wellness Programs
  • Career Advancement
  • Inclusive and Supportive Culture
  • Work Life Balance
  • Employee Recognition Program

Our Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.

Job Duties include, but are not limited to:

  • Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs identifying potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
  • Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
  • Works in conjunction with clinical leadership to develop and promote new programs and services and in the negotiation/renegotiation of contractors with payors to generate volume. 
  • Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc. ensuring liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct. 
  • Achieves budgeted volume goals for average daily census (ADC) and admissions.


Requirements for consideration:

  • Five years current experience in healthcare industry required.
  • Three years’ experience in hospital sales/marketing required.
  • Bachelor’s degree in healthcare field or marketing preferred.
  • Supervisory experience preferred.
  • Must maintain acceptable driving record

We value our employee’s skills, talents and input.  We believe in maintaining hospital environments where employees are valued, treated with dignity, respected, provided educational and training opportunities recognized and rewarded.  These values are included in our competitive and comprehensive compensation and benefits.