About the Opportunity

The position ensures Mexico’s strategy rolls up to global synergy while respecting local adaptation, shaping perception and earning trust across stakeholders. The Senior Manager will own and elevate Driscoll’s Mexico narrative locally to advance reputation, engage stakeholders, and protect the brand—while developing local relevancy.


This leader will collaborate with Public Affairs, Social & Environmental Impact, HR, Marketing, and Internal Communications, understanding functional strategies and unlocking, organizing, and amplifying these messages externally and with growers. Additionally, this role will manage and create content for Driscoll’s LinkedIn Latin America presence, ensuring alignment with global brand voice and regional engagement goals.

 

Responsibilities

1. Strategic Communications Leadership

• Lead Mexico’s external communications strategy in alignment with global objectives.

• Drive a unified narrative rooted in discipline, clarity, and trust—positioning Driscoll’s to lead with purpose within Mexico under the Global Communication Strategic Framework.

2. Core Communications Pillars

• Earned Media:

  • Build and maintain relationships with national and regional media outlets and influencers.

  • Secure proactive coverage aligned with food and agriculture trends.

  • Manage reactive inquiries and coordinate with digital teams for social media responses.

• Thought Leadership:

  • Position Driscoll’s as a leader in sustainable agriculture and grower partnerships.

  • Develop executive visibility programs, including speaking engagements and authored content.

• Messaging:

  • Create and maintain message maps for corporate, grower, and sustainability topics.

  • Ensure consistency across external channels and alignment with internal communications.

• Crisis Communication:

  • Lead crisis preparedness and response, including media training and scenario planning.

  • Maintain playbooks and coordinate rapid response across functions during reputational events.

3. Narrative Storytelling & Reputation Management

• Shape perception and earn trust across stakeholders through disciplined storytelling.

• Advance Driscoll’s reputation by amplifying global priorities with local relevance.

4. LinkedIn LATAM Content Leadership

• Own and manage Driscoll’s LinkedIn Latin America presence, creating content that reflects global priorities and resonates locally.

• Develop campaigns that highlight thought leadership, sustainability, and grower stories to strengthen engagement and trust.

5. Cross-Functional Collaboration

• Partner with Public Affairs, Social & Environmental Impact, Marketing, HR, and Internal Communications to amplify strategies externally and ensure unified messaging across all audiences.

• Serve as a connector between global corporate communications and local execution in Mexico.

6. Grower Engagement

• Develop communication tools and programs that support growers in understanding and communicating labor, social, and environmental standards.

• Provide guidance and resources for growers to manage media interactions effectively.

   

Candidate Profile

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field; advanced degree preferred.

• 10+ years of experience in corporate communications, with expertise in media relations and crisis management.

• Strong understanding of Mexico’s media landscape and socio-political environment.

• Bilingual (Spanish/English) with exceptional written and verbal communication skills.

• Proven ability to collaborate across multiple functions and manage complex stakeholder relationships.

• Experience managing social media content strategy for LinkedIn or similar platforms.

Preferred Skills & Competencies

• Strategic Communications

• Narrative Storytelling

• Message Mapping

• Executive Visibility

• Media Relations

• Thought Leadership

• Reputation Management

• Crisis Management

• Digital & Social Media Strategy

Success Metrics

• Increased positive earned media coverage and share of voice in Mexico.

• Effective crisis response and risk mitigation.

• Consistent messaging across external and internal channels.

• Strengthened grower engagement and trust.

• Growth in LinkedIn LATAM engagement and follower base.

Compensation & Benefits:

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes, amongst others:

Health + Time Off
We care for the whole you. Strong health benefits and meaningful paid time off so you can focus on what matters most.

Financial + Wellbeing
Plan your future with employer‑supported annual profit-sharing bonus, retirement or savings programs and wellbeing resources.

Community + Balance
Join a team that invests in your wellbeing and gives you time to give back.

Employee Assistance Program (EAP)

Life can get complicated and when it does, we offer extra help with our EAP.

Professional Growth

Driscoll's offers employees at all levels opportunities to acquire business, job-based, and leadership skills. It's a win-win combination.

And more! See our full list of benefits at: Total Rewards

Note: Benefits and eligibility vary by location/role. Additional country-specific benefit information is currently being developed in our career site; details are provided during the application process.