Posted:
9/2/2024, 2:36:46 PM
Location(s):
Bangkok, Thailand
Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior
Field(s):
Business & Strategy ⋅ Growth & Marketing ⋅ Product
CORE JOB RESPONSIBILITIES:
To develop strategic planning and implement a consistent and integrated marketing and sales
strategy for women’s health brands to meet established sales target with effective resource
allocation to maximize the profit and deliver business objectives.
Strategic Planning, Analysis and Objective Setting Develop, drive, and implement robust brand and tactical plans with clear deliverables, timelines and responsibilities in collaboration with cross-functional team
To develop annual brand plan aligned with global/ regional strategic guidance and fully reflected dynamic healthcare and women’s health market environment.
To direct and perform all aspects of product promotion and key messages including the development of procedures, specification components, product positioning, marketing materials and training aids.
Set metrics/KPIs for constant performance reviews in line with organization requirement and brand objectives.
Propose, allocate advertising with tracking the promotional (A&P) budget as well as synergist the company resources effectively.
Execution Excellence
Access market environment change and brand performance evaluation.
To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services.
To monitor the effectiveness of all marketing activities to improve on marketing strategy/plan.
To monitor, analyze, and evaluate product performance, sales volume, revenue, and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization.
Evaluate opportunities and risks and be able to trade off or provide alternative options.
Communication and KOLs engagement
Unleash medical unmet needs with flawless execution, innovation and digital transformation
Obtain and localize global strategy and communication assets and create locally specific promotional materials in line with local requirements.
To manage and communicate sales information and product changes both internally and externally. Also, to work with Medical Affairs to educate and train salespeople on disease, product knowledge and competitor’s information, presents brand strategies, campaign, and key messages, also coordinates with Training Manager to ensure they can deliver key messages to the right target customers and handle basic objections through sales certification.
To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies to improve market position, improve quality or reduce costs.
To implement all marketing activities that align with marketing strategy/plan.
Join planning reviews “Business and territory plan and provide feedback to ensure consistency alignment.
Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements.
Monitoring Performance KOLs engagement and development
Communicate and alignment across external stakeholders, vendors, and internal cross functional partners both local and above country level.
Develop and engage of KOLs for sake of business performance i.e., speakers development, knowledge and training through various initiative marketing activities
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
Website: https://abbott.com/
Headquarter Location: Illinois City, Illinois, United States
Employee Count: 1001-5000
Year Founded: 1944
IPO Status: Public
Last Funding Type: Post-IPO Debt
Industries: Biotechnology ⋅ Emergency Medicine ⋅ Genetics ⋅ Health Care ⋅ Health Diagnostics ⋅ Manufacturing ⋅ Medical ⋅ Medical Device ⋅ Nutrition ⋅ Pharmaceutical