Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:
Campaign Planning & Strategy: 

o    Develop and implement integrated marketing campaign strategies.

o    Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns

o    Analyze audience segments and market trends to create data-driven campaign approaches

Campaign Execution & Management: 
o    Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
o    Develop campaign timelines, budgets, and deliverables
o    Optimize campaigns across digital, paid, social, email, and offline channels

Performance Analysis & Reporting: 
o    Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
o    Analyze campaign data to measure success and identify areas for optimization

Collaboration: 
o    Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
o    Partner with media buying and digital teams to plan budgets and allocate resources effectively.
o    Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

•    Experience in marketing campaign strategy, execution, and optimization
•    Experience managing multi-channel campaigns (digital, social, email, paid media)
•    Strong understanding of marketing funnel strategies and audience segmentation
•    Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
•    Excellent project management, organizational, and multitasking abilities
•    Analytical mindset with the ability to interpret data and generate actionable insights
•    Familiarity with SEO, content marketing, and email automation tool

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