The Opportunity at Komodo Health:

Ready for the next step in your career? 

Komodo Health is seeking an experienced Vice President level Growth Marketing leader to expand and manage a world-class growth marketing machine. 

The ideal candidate should possess a unique blend of strategic thinking and execution expertise, with a proven track record of bringing together go-to-market teams to achieve ambitious targets.

As the VP/Head of Performance Marketing and Demand Generation, you will report directly to the CMO and be recognized for your leadership, strategy, team building, and empathy skills. Your focus will be on establishing and overseeing the exceptional execution of demand generation and growth Marketing strategies on a national scale, targeting various segments and industries to attract new customers while also nurturing and growing existing ones. 

The VP/Head of Performance Marketing and Demand Generation will have a special focus on, and experience with Account Based Marketing (ABM) efforts and results. This will include strategic development of, as well as guiding execution against, ideal customer profiles (ICPs) for prospects and existing customers. Experience with revenue expansion in existing accounts is vital.

This leader will play a pivotal role in building a best-in-class growth marketing and lead generation engine for Komodo Health, and will be well compensated as a result.

These are the essential job duties you will be responsible for ...

What You’ll Do

• Drive predictable, scalable, and repeatable pipeline contribution in support of revenue objectives across all channels.
• Own the Marketing funnel by developing the channel plans, conversion paths, nurturing, and routing practices in concert with Sales for an integrated approach that maximizes revenue contribution.
• Provide strategic data insight across the customer lifecycle to optimize future channel investments.
• Enable an ABM approach that provides a roadmap for commercial leaders about key opportunities for growth (CAC and LTV). 
• Advance the customer and prospect segmentation strategies, to further inform market differentiation, and go-to-market strategy.
• Provide data-driven insights on market and product opportunities to inform the demand generation strategies associated with product launch and  lifecycle
• Inform requirements for the Marketing stack as managed by Marketing Operations, ensuring a seamless integration with the larger tech ecosystem.
• Ensure lead attribution models permit proper visibility into campaign / channel performance
• Optimization of Advertising programs across media, including social, programmatic, keyword, and more

Collaboration 

• Partner and collaborate across Marketing and with our partners in Sales, Business Development, and Product teams to develop and execute go-to-market programs that achieve pipeline and revenue targets.
• Within Marketing, develop strong relationships with integrated marketing and communication owners, content marketing, product marketing, and brand teams to approach challenges collaboratively and align activities to marketing team goals. Work closely with sales leaders to craft account-level marketing plans for top strategic accounts
• Lead or co-lead relationships with relevant agencies and 3rd parties in the execution of programs
• Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
• Track and measure all marketing programs and optimize resources against objectives and budget

Other

• Provide digital strategy consulting for the product marketing team to enhance/optimize lead generation campaigns
• Advance the delivery and optimization weekly marketing analytics/performance reports for all campaign activity with recommendations for improvement
• Manage and inform quarterly and annual program budgets
• Manage vendors and apply your experience in vendor negotiations

What you bring to Komodo Health (required):

• Extensive and proven experience in developing, scaling and optimizing demand generation systems and programs well north of $300M
• Recent depth of experience within marketing B2B enterprise SaaS or DaaS software or cloud-based solution provider. Bonus:  healthcare SaaS and/or healthcare analytics preferred 
• Ability to turn vision into strategy and a plan 
• Experience optimizing across paid media, offline channels, email, and web to hit key performance goals.
• Proven performance leader and strategist. You have a track record of hitting aggressive growth goals leveraging a diverse set of channels and tactics.
• Great manager and coach. You have high EQ, are passionate about building teams, care about people, and know how to develop great talent.
• Highly data-driven and technically fluent marketer.
• Expert knowledge and use of marketing automation, ABM and reporting tools across platforms (e.g. Salesforce, Pardot, Marketo, HubSpot, Google Analytics, Bizible, Looker, Demandbase, 6sense, etc.).
• A team player comfortable with a fast-paced environment
• Outstanding written and oral communication skills
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical

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