Activation Marketer - IATD India

Posted:
6/5/2024, 5:00:00 PM

Location(s):
New Delhi, Delhi, India ⋅ Pune, Maharashtra, India ⋅ Bengaluru, Karnataka, India ⋅ Maharashtra, India ⋅ Delhi, India ⋅ Karnataka, India

Experience Level(s):
Junior ⋅ Mid Level ⋅ Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter.

Job Description:

As an Activation Marketer , you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

Input to the Area teams (Area portfolio, NPI and segment marketing):

  • Provide input to Marketing planning, Program and calendar development
  • Competitive intelligence
  • Ensure local regulatory and packaging compliance for portfolios/programs
  • Align to Campaign outcomes/input/results
  • NPI voice of market, ideas, local needs, participate on global NPI team/with area new product marketers
  • Manage local calendar of execution

Demand generation at the local Level :

  • Define local social media/media/key platforms for communications
  • Execute on End-user communications
  • Recommendation on media buys

Channel:

  • General Channel partners distribution, local specific channel partner engagement/execution of through channel marketing plans
  • Syndication to the channel partner in country
  • Sales Partnership and Engagement: delivering programs/promotions/new product materials to field sales; close alignment/partnership with sales teams to deliver programs

Promotion support:

  • Translation correctness and regulatory and legal alignment
  • Interfacing with local application engineers/specialists – technical/ whitepapers/customer testimonials – ensuring meets customer requirements/local regulations/requirements

Marketing updates:

  • Owner of the audience evolution – aggregate view of the local audience and articulating that to the area
  • Product Support: New product translation correctness and local requirement management, local material owners
  • Promotion planning (IBP process input) – only an input to the process
  • Local marketing requirements: Trade shows. Customer events. Key opinion leaders.

Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M.

Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work.

Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly.

3M Global Terms of Use and Privacy Statement


Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms.

Please access the linked document by clicking here, select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.