The purpose of this role is to maximize the efficiency and impact of digital advertising investments by managing programmatic media buying platforms, optimizing campaigns in real time, and applying data-driven insights to deliver measurable business outcomes.

Job Description:

Key accountabilities

 

• Own daily operations and master trading-related technologies, including DSPs, DMP and 3rd party ad servers

• Assist in the development of processes, documents, reporting, checklists, etc. that ensure efficient procedures and improvement for both new and existing clients

• Work closely with our partners (technology, media, and data) to oversee the launch and execution of campaigns

• Continually review campaign performance, develop optimization strategies and ensure campaign recommendations are implemented

• Act as a resource for, and collaborate with, the Media Agency account teams through the planning and buying process

 

Qualifications & Skills

 

• Preferably 1-2 years’ experience in SEM, Campaign Management/Optimization, or Digital Media Operations. Fresh graduates are also welcome

• Knowledge of all or some of these DSPs (DV360, TheTradeDesk, Amazon Ads, etc) is a plus

• Meticulous with strong numeracy and analytical skills and ability to analyze large amounts of data

• Ability to diagnose campaign issues, create solutions, to communicate and recommend those solutions to others in an easy-to-understand format

• Excellent time management with ability to manage multiple projects across several client engagements while meeting deadlines

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent