We're seeking a detail-oriented Digital Marketing Specialist to join our dynamic team and drive success across our clients' digital campaigns. In this role, you'll manage conversion tracking implementations, conduct regular pixel audits, and optimize search campaigns while working with multiple platforms including Google Ads, GA4, and various tracking tools. The ideal candidate combines technical aptitude with strong analytical skills and thrives in a fast-paced environment.
As a key member of our digital operations team, you'll ensure tracking accuracy and data integrity across 200+ campaigns while collaborating with account managers and technical teams. You'll handle everything from implementing conversion tracking and troubleshooting technical issues to optimizing search campaigns and supporting client reporting needs. This role offers an excellent opportunity to develop expertise in digital marketing technologies while contributing to our clients' success through data-driven optimization and technical support.
About Us
Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.
With the launch of the Encoura platform in 2017, the company provides custom technology solutions that combine Eduventures research, data science, strategic enrollment, and multichannel marketing services to over 2,000 higher ed institutions. The company also offers Encourage® —the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.
It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.
Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.