Senior Manager of Membership Marketing

Posted:
8/13/2024, 8:37:00 AM

Location(s):
New York, New York, United States ⋅ New York, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing

About the Metropolitan Museum of Art

The Met presents over 5,000 years of art from around the world for everyone to experience and enjoy. The Museum lives in two iconic sites in New York City—The Met Fifth Avenue and The Met Cloisters. Millions of people also take part in The Met experience online.

Since its founding in 1870, The Met has always aspired to be more than a treasury of rare and beautiful objects. We are committed to fostering a collaborative and respectful work environment with a staff as diverse as the audiences we engage. Our staff members are art lovers who are passionate about working toward a common goal: creating the most dynamic and inspiring art museum in the world.

At The Met, every staff member – from security officers to researchers to scientists and beyond – lives by our core values of respect, inclusivity, collaboration, excellence, and integrity. 

Respect: Engage one another with collegiality, empathy, and kindness, always.

Inclusivity: Ensure that all are and feel welcome and valued.

Collaboration: Reach across boundaries to exchange ideas and work together toward our shared mission.

Excellence: Lead the cultural world in quality and expertise—and inspire curiosity and creativity.

Integrity: Hold ourselves to the highest moral standards, admit when we fall short, and then evolve. 

Please submit a cover letter and resume.

About the Department:

The Met’s membership program is one of the largest in the world and includes more than 135,000 loyal members from around the globe. Members give $90 to $50,000 annually, and collectively contribute more than $30M per year. The membership program is in a period of rapid growth and change, as it rebounds from the pandemic, innovates its operations; and prioritizes diversity, inclusion, equity, and access.

The Membership Marketing team is responsible for all Membership and Annual Fund revenue, including $27M  for membership renewals, acquisitions, and upgrades; as well as $5M for the Annual Fund, which includes member and non-member gifts to The Fund for The Met.

GENERAL STATEMENT OF RESPONSIBILITIES & DUTIES:

Reporting to the Chief Membership Officer, you will lead the efforts to take Membership and Annual Fund revenue to new heights. You will manage a team, develop a strategy to grow and maintain revenue, and lead the program to reach its full potential. You are a strategic and savvy marketer, an exceptional communicator, and thrive in a fast-paced environment. You are a strong leader who excels at building teams and driving growth. You are a highly organized project manager and use a data-driven approach to analyze and refine strategies.

PRIMARY RESPONSIBILITIES & DUTIES

  • Oversee direct marketing strategy for Membership to achieve maximum revenue growth, including $27M+ from Membership dues and $5M from the Annual Fund.

  • Partner with Chief Membership Officer, Finance, and Operations to establish ambitious but attainable annual and monthly revenue goals and projections, and continuously track against goal throughout the year.

  • Design, develop, and implement multichannel marketing campaigns to increase member acquisition, retention, and upgrades; and annual fund gifts. Partner with the Patron Program team to develop Patron acquisition and upgrade campaigns.

  • Lead and mentor a high performing team of four.

  • Develop, coordinate and execute an annual plan for all campaigns that fully leverages exhibitions, events, and other promotional opportunities.

  • Serve as lead project manager for all campaigns, ensuring all deadlines are met, and providing feedback on concepts, designs, copy, lists.

  • Track, analyze, and report on campaign performance. Continuously evaluate and improve strategies.

  • Use a data-driven approach to decision-making, employing A/B tests, surveys, and data analysis to improve results. Partner with the Analytics and Research teams to fully leverage the database.

  • Implement new technologies to improve efficiencies and optimize revenue, such as such as digital, video, auto renewal, and monthly giving.

  • Develop, track and administer an annual expense budget of $3.4M.

  • Stay abreast of industry best practices and current trends.

  • Perform other duties as assigned.

REQUIREMENTS AND QUALIFICATIONS

  • Bachelor’s Degree; MBA preferred.

  • 7 years’ experience in direct marketing or membership marketing, with proven track record of success.

  • Strategic and collaborative leader.

  • Knowledge of best practices and current trends in membership and annual fund.

  • Excellent business acumen, with keen understanding of ROI and other key metrics.

  • Strong database and analytical skills, and experience using data-driven approach.

  • Superior organization and project management skills.

  • Exceptional verbal and written communication skills, with experience in copywriting and messaging.

  • Experience with and/or passion for museums or cultural organizations. Knowledge of art history preferred.

  • Experience with Tessitura or similar fundraising software important.

  • Proficient in Microsoft Office suite (Outlook, Word, Excel, and Power Point).

COMPENSATION RANGE:

  • Pay Range: $125,000.00 - $150,000.00 /Annually

  • The advertised pay scale reflects the good faith minimum and maximum salary range for this role. The advertised pay scale is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.

Location Requirements

At time of employment, employees are expected to be located within commuting distance of the Museum. “Commuting distance” means that they are located in one of following states: New York, New Jersey, Connecticut, or Pennsylvania (the “Tri-state and PA” areas), and be able to commute to and from the Museum in a single day.

Benefits Offerings

The Museum provides competitive compensation, and generous benefits and perks for all eligible employees. Note: Benefits Offering may differ based on Employee Status.

  • Medical, dental, vision and life insurance
  • 403(b) basic retirement plan and optional matching retirement plan with an outstanding employer match
  • Considerable paid time off, including annual leave, sick leave, and 13 Museum holidays
  • Long-term disability coverage
  • Flexible Spending Accounts & Health Savings Account (pre-tax income for eligible health care expenses)
  • Commuter benefits (pre-tax income for parking or mass transit expenses)
  • Free financial-planning services
  • Financial assistance for relevant coursework, seminars, and training programs
  • 25% discount for staff in Museum shops
  • A subsidized staff cafeteria
  • Access to the Museums Council pass, which grants free admission to various museums and cultural institutions

Research shows that women and people from underrepresented groups often apply to jobs only if they meet 100% of the qualifications. We recognize that it is highly unlikely that someone meets 100% of the qualifications for a role. If much of this job description describes you, then please apply for this role.

The Met is committed to the full inclusion of all qualified individuals. As part of this commitment, The Met will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed in this process, please contact [email protected].  

The Metropolitan Museum of Art provides equal opportunity to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, national origin, ancestry, age, mental or physical disability, pregnancy, alienage or citizenship status, marital status or domestic partner status, genetic information, genetic predisposition or carrier status, gender identity, HIV status, military status and any other category protected by law in all employment decisions, including but not limited to recruitment, hiring, compensation, training and apprenticeship, promotion, upgrading, demotion, downgrading, transfer, lay-off and termination, and all other terms and conditions of employment.