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Job Tittle

Marketing & Business Development Manager – Manufacturing, Energy and Industrials (MEI) Sectors

Department

Marketing & Business Development (M&BD)

Office Location

London

Reports To

Senior Marketing & Business Development Manager – MEI

Working Hours

35 hours per week, 9:30am to 5:30pm but additional hours may be required.  We are happy to consider agile and flexible working patterns.  Our approach to hybrid working allows for up to 40% of time working from home and 60% working in the office, please contact a member of the recruitment team to discuss further.

Firm Description

Hogan Lovells is one of the leading global law firms.  Our distinctive market position is founded on our exceptional breadth of our practice, on deep industry knowledge, and on our 'one team' global approach.  Formed through the combination of two top international law firms, Hogan Lovells has over 40 offices in the Americas, Asia-Pacific, Europe, the Middle East and Africa. 

With a presence in the world's major financial and commercial markets, we are well placed to provide excellent business-oriented advice to our clients locally and internationally.  Our people are the key to our success, which is why we seek to recruit and retain the most talented individuals in all regions of our global practice.

Department Description

This role sits within the global Manufacturing, Energy and Industrials (MEI) M&BD team, which consists of two sectors:

• Manufacturing and Industrials Sector (M&I): Our team works with manufacturers, distributors, conglomerates, producers, transporters, construction and engineering firms, chemical companies, governments and others operating across complex local, regional, and global environments. Our lawyers provide sophisticated legal solutions concerning evolving infrastructure, international trade, distributed value chains, environmental regulations, trade secrets, corporate transactions, disputes, and more.

• Energy Sector: We work with energy clients to close complex transactions, develop and finance energy projects, navigate regulation, resolve disputes, and protect their intellectual property. We advise across the energy spectrum, including power, renewables, oil, gas, LNG, nuclear generation, mining and metals, and all issues relating to the energy transition.

You will be part of a well-established global M&BD team which supports the firm on a wide range of business development, marketing and client relationship management activities.

Role Overview

We seek a capable and enthusiastic M&BD Manager who will lead our global Manufacturing and Industrials (M&I) Sector while working with the broader MEI team to support group strategy.

This role is integral in helping to drive forward our Manufacturing & Industrials sector and a number of the firm's key client relationships, to ensure that we:

• maximise our opportunities to grow our revenues from existing and prospective clients across the practice and industry groups;

• raise the firm’s profile and position within our key markets; and

• leverage and coordinate our people, knowledge and resources in an effective and efficient manner.

This will involve ensuring a structured approach to client outreach, developing thought leadership, pitching, profile raising, client development and targeting, knowledge development and marketing campaigns on a global basis. The role will also include significant exposure to the energy sector given synergies and overlapping projects and stakeholders.

Key Responsibilities / Accountabilities

Industry sector planning and budgeting

• Working with the global Manufacturing & Industrials Sector Heads, and Sub-sector Leads on the creation and implementation of business plans and budgets, as well as regularly monitoring and reporting on progress.

• Ensure the sector and sub sectors are managing marketing spend effectively and in line with budget.

• Delivering meaningful market analysis as required to support the planning process.

Client development and targeting

• Supporting the sector on client targeting initiatives and analysis.

• Working with sector leadership and CRPs to actively identify new ideas and business opportunities (products; solutions; industry knowledge; value added services, training) to take to clients, to help deepen and develop relationships.

• Supporting the firm’s key client program by acting as client account manager (CAM) to at least one of the sector’s major clients.

Pitching and new business generation

• Leading in the production of strategic pitches for the sector, sometimes working with the Pitch team and other M&BD colleagues.

• Providing input to other pitches, and promoting pitching best practice with partners and colleagues to ensure materials are consistently client-focused, compliant, and easy to evaluate.

• Writing and producing other bespoke materials for the practice, including client presentations.

• Collating and maintaining information on pitches for the firm wide pitch systems; monitor success rates and make recommendations for improvements.

• Undertaking and maintaining post pitch feedback where appropriate.

Profile raising and marketing campaigns

• Planning and managing the implementation of marketing communications programmes in support of the sector group plans, including thought leadership campaigns, targeted seminars and events, external conference attendance, etc.

• Supporting on directory and award submissions for the sector.

• Collaborating with other M&BD teams including practice groups, sector groups, and the PR team to cross sell capabilities and credentials, and raise the profile of the sector and individual partners.

Knowledge Sharing

• Creating and maintaining a suite of standard targeting materials for use by global teams, including credentials documents and ‘Grab and Go’ pitch content.

• Liaising and working closely with Knowledge Lawyers to leverage know-how and identify appropriate communications and BD opportunities.

• Evaluating the analytics of marketing activities and projects undertaken, and advising the M&BD team of positive feedback and where improvements can be made.

Wider M&BD projects

• Special projects (e.g. website review, credentials review)– management and delivery.

• Contributing to the wider business development effort, which will include participating in specific firm wide BD initiatives and projects as required.

• All members of the firm participate in our Responsible Business program.

Specific duties or responsibilities may be reviewed from time to time to reflect changes in personnel and management structure, staff location or services.

All members of the firm participate in our Responsible Business program.

Person Specification

Skills and Experience

Essential

• Strong experience working in a marketing and business development role in a legal or similar professional services firm.

• Experience working with international teams and stakeholders.

• Experience managing multi-faceted projects, campaigns, and pitches.

Desired

• Experience working with international teams and stakeholders.

• Prior knowledge and experience of working with clients within the Manufacturing & Industrials, and/or Energy sectors would be advantageous.

Qualifications and Training

Essential

• Candidates must be educated to degree level or equivalent.

Desired

• Relevant marketing or sales qualification, such as the CIM or equivalent.

General Attributes

• Excellent understanding of Business Development and Marketing and Client Development processes.

• Excellent interpersonal and (internal and external) client-facing skills. Creates a positive impact with colleagues, peers, partners and clients and is able to demonstrate diplomacy, listening and influencing skills.

• Strong written and verbal communication skills with an excellent eye for detail and the ability to write compelling propositions.

• Effective project management skills including the ability to plan ahead, prioritise conflicting demands to meet deadlines for the team.

• Commercial and strategic in outlook.

• Demonstrates a keen interest in self-development and shows initiative.

• Team player who is proactive with a 'can do attitude'.

• Demonstrates consistent excellent service delivery to internal clients.

• Demonstrates an understanding of the firm's business and marketplace.

Agile Working Statement

Our goal is to embed flexibility across our business by giving everyone the opportunity to work in an agile way, whether as a regular pattern or on an ad hoc basis, and we will be happy to discuss this further.

Equal Opportunities Employment Statement

It is the policy of Hogan Lovells to provide equal opportunities for all employees in relation to recruitment, training and promotion.  Decisions in these areas will be made only by reference to the requirements of the job and shall not be influenced by any consideration of racial or ethnic origin, religion, sex , gender and gender identity, age, sexual orientation, marital and civil partnership status, pregnancy or disability.