Your Impact
The primary purpose of this role is to implement external communications plans to support Lowe's brand marketing programs.  This includes responsibility for the delivery of comprehensive brand-related external communications that are tied to enterprise-wide strategic goals.  Working within the Brand PR team, the Manager of Brand Communications will serve as a trusted strategic partner to brand marketing partners, identifying external communications and public relations needs and opportunities and delivering innovative external communications strategies that promote Lowe's brand.

What you will do

• Conducts brand-related external communications and public relations strategy development and implementation, supporting brand marketing annual programming
• Creates brand public relations plans aligned with enterprise strategy and ensures communications are developed, approved, and delivered on time and on budget
• Provides thought leadership in brand public relations strategy and develops comprehensive plans, with a focus on external elements and execution
• Recommends related external communication strategies and ensures messaging is delivered to all appropriate stakeholders
• Develops and deepens cross-functional relationships across the business to ensure seamless coordination and collaboration
• Executes the project management of special communication projects and initiatives
• Maintains cross-functional relationships with business partners and provides brand communications-related strategic counsel to key stakeholders across the organizations
• Responsible for measuring success in conjunction with marketing measurement approaches that drive the business and demonstrate value creation
• Identify and manage issues in a fast-paced environment while cultivating relationships with journalists, media partners, and other external relationships
• Work with external public relations agencies, and have insight/oversight into areas such as tracking budgets, reporting, and delivery of support to meet business goals

Required Qualifications:

• Bachelor’s Degree in Strategic Communications, Public Relations, Journalism, or related field
• 3-5 years of Corporate Communications and/or Public Relations experience (agency or in-house)

Preferred Qualifications:

• Master’s Degree in Strategic Communications, Public Relations, Journalism, or related field
• 5-7 years of Corporate Communications and/or Public Relations experience
• Agency AND in-house corporate experience
• Experience in retail marketing and/or operations

About Lowe’s

Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.